stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Traditional Media & Maslow's Hierarchy of Needs Quiz Review Flashcards | StudBud
Explore
/
Traditional Media & Maslow's Hierarchy of Needs Quiz Review
Traditional Media & Maslow's Hierarchy of Needs Quiz Review
15 terms
·
StudBud Administration
·
1 play
Imported from external platform
Flashcards
15 cards
F
Practice quiz
P
Host live
L
Questions
15
Answers
1
A cognitive need involves basic needs like food, shelter and water.
True
False
2
What are the strengths of TV and Cable?
Reaches many people and demographics
hard to connect with audiences
dizzying array of channel fragments
Costs a lot of money
3
What are the 5 steps for Market Research?
1 is research, 2-4 is marketing and 5 is more research
1 is marketing and 2-5 is research
there are no steps in marketing
1 is research, 2 is marketing, 3-5 is research
4
Times Square is technically covered in printed and electronic billboards.
True
False
5
Which need involves the search for balance and beauty?
Aesthetic Needs
Safety Needs
Transcendence Needs
Esteem Needs
6
What is the definition of Social Media?
A type of media that connects people through printed paper (New York Times)
A media that connects people through visuals on a big screen (KHOU11)
New media that connects the brand with the person (facebook and snapchat)
A type of media that connects people through their cars (iHeartradio)
7
Which is a type of growth need?
Self Acualization Need
Safety Need
Belonging and Love Need
Esteem Need
8
Define Target Media
Media that reaches customers by the type of clothing fabric they prefer
Media that reaches customers by their gender, age and income
Media that reaches customers by their favorite color and season
Media that reaches customers by their hair color and eye color
9
What is an Esteem Need?
having self respect, recognition, strength and freedom
security and shelter
Knowledge and understanding simple tasks and concepts
feeling accomplished in life, like you have made it in the world
10
What are the weaknesses of a billboard?
Brief, limited sales pitch
complicated to produce
highly visible
adds sound and video
11
What are the strengths of a Newspaper?
limited shelf life
ads compete with other ads
limited audience
Cheaper than TV and Radio
12
Belonging and Love Needs involve friends, family and relationships.
False
True
13
Which need comes after Self Acualization?
Esteem Needs
Belonging and Love Needs
Aesthetic Needs
Transendence Needs
14
What comes before Psychological needs?
Transendence needs
All of them
None of them
Saftey Needs
15
Psychological, Safety, Belonging/Love and Esteem needs are all growth needs.
False
True
