Appealing to someone's logical side, often using facts and statistics

Persuading by showing a trustworthy individual e.g. celebrity/expert

Jim's grandfather kicked the bucket

Creating an emotional appeal and trying to get an emotional response

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Advertising Terminology

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Questions 20

Answers

1
Name this Brand
Samsung
Apple
HTC
Google
2
Hyperbole is:
A word that sounds like it's action
An exaggeration
A rhyming word
A word that ends in 'ly'
3
Name this Brand:
Mars
Cadbury
Nestle
Toblerone
4
What is the Target Audience of this ad?
Men - aged 30-40
Men - aged 80-90
Men - aged 13-17
Women - aged 13-17
5
Which Literary Technique is on display here?
Onomatopoeia
Rhyme
Alliteration
Hyperbole
6
Is this ad meant to be Emotive or Factual?
Emotive
Factual
7
Pick the Rhetorical Question:
What time is it?
Is this some kind of joke?
Would you like fries with that?
Is the homework due tomorrow?
8
Logos is:
Persuading by showing a trustworthy individual e.g. celebrity/expert
Appealing to someone's logical side, often using facts and statistics
Creating an emotional appeal and trying to get an emotional response
9
What is the correct term for an image that represents a company?
Tagline
Trademark
Logo
Slogan
10
Ethos is:
Appealing to someone's logical side, often using facts and statistics
Creating an emotional appeal and trying to get an emotional response
Persuading by showing a trustworthy individual e.g. celebrity/expert
11
Name this brand
Lexus
Ford
Holden
BMW
12
Is this quote Literal or Figurative?
Literal
Figurative
13
Is this a Simile or a Metaphor?
Simile
Metaphor
14
Name this Brand:
Fanta
Sprite
Pepsi
Coke
15
Pick the Euphemism:
I've run out of tissues
Petrol is expensive
The homework is due tomorrow
Jim's grandfather kicked the bucket
16
Pathos is:
Creating an emotional appeal and trying to get an emotional response
Appealing to someone's logical side, often using facts and statistics
Persuading by showing a trustworthy individual e.g. celebrity/expert
17
The image closest to the camera is in the:
Foreground
Background
18
Is this a Slogan or a Tagline?
Slogan
Tagline
19
Name this Brand:
Hungry Jacks
Domino's
McDonald's
Pizza Hut
20
Name this Brand:
Kmart
Costco
Big W
Target

Advertising Terminology Flashcards | StudBud