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SALES & MARKETING CONCEPTS Flashcards | StudBud
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SALES & MARKETING CONCEPTS
SALES & MARKETING CONCEPTS
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Flashcards
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Questions
10
Answers
1
Customer rewards/ loyalty programmes are OFTEN used to gather customer data
True
False
2
Intelligent marketing knows the touch points of their customers very well.
False
True
3
Merchandising is a healthy form of advertising.
False
True
4
When a product becomes scarce, it is often perceived as less valuable.
False
True
5
Just DO it is an example of _________.
Slogan
Mission statement
Jingle
Advertising
6
Too many apps leads to customer fatigue.
True
False
7
In customer reward programmes, an issue may be:
LARGE AMOUNT OF DATA
LOYALTY CARDS
CUSTOMER RELATIONSHIP MARKETING
Customers have multiple memberships
8
Three types of travel agencies are ____________ Independents and Travel management companies.
None
Multiple
Consortium
Partnerships
9
Booking.com, Trip.com, Expedia are top most popular restaurants in the world.
True
False
10
The flywheel concept focuses on create, publish, monitor, ________and _______.
Analyse, promote
create, publish
Analyse, distribute
Monitor, contribute
