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SEMI 3.01-3.05 Flashcards | StudBud
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SEMI 3.01-3.05
SEMI 3.01-3.05
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SEMI 3.01-3.05 Test Review
Flashcards
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Questions
31
Answers
1
What form of ad involves a co. paying an athlete to appear in TV commercial or newspaper ad?
Endorsement
Testimonial
Promotion
Broadcast
2
A hotel sends messages to cell phones with a video of new features &services. They should use..
Short messaging services (SMS)
Multimedia messaging services (MMS)
Digitized messaging services (DMS)
Complex messaging services (CMS)
3
A part of target mktg in the sports &enter. industry is appealing to potential cust's who have
past experience
athletic ability
disposable income
leisure time
4
Which is an effective design technique that adds a personal touch to a direct-mail piece?
Using font that looks like handwriting on the envelope
Address the recipient as Current Resident on mailing label
Stamping "Open Now" in neon pink on the back of envelope
Placing the return address at the bottom of the envelope
5
A bus. wants to create pos. assoc. with a sport.What type of media should they consider using?
Contest
Stadium signage
Newspaper
Opt-in e-mail
6
Advertising copy that states "Only 3 days left" is trying to
describe features.
encourage action.
make a claim.
identify benefits.
7
Which helps mktrs target spec. cust's so they can focus their efforts to get the best results
Advertising
Direct marketing
Sales promotion
Publicity
8
Which of the following is most likely to be visible to search engine spiders:
HTML text
Images
Flash files
Java applets
9
The part of a print advertisement that is noticed first by readers is the
copy.
business identification
illustration.
white space.
10
Which is a factor that sports &enter mktrs consider when targeting cust's for a specific event
demographics
expectations
affiliations
personalities
11
Which type of sport/event bus. would be likely to place a banner ad on a ski resort's web site
snowboard retailer
shoe manufacturer
Cross-training equipment distributor
Rock-climbing boot retailer
12
A tire producer is most likely to advertise its products on a website that interests
fitness trainers
marathon runners.
auto racing enthusiasts.
tennis fans.
13
Which elements would be crucial to include in an advertisement for a complex product (computer)
Headline
Illustration
Slogan
Copy
14
Which of the following is an example of online advertising:
Sponsoring a web site
Providing information
Giving away gifts
Hosting chat rooms
15
Which of the following statements regarding direct-mail marketing campaigns is true:
They are highly cost-efficient.
They should contain detailed data.
They are easy to track.
They should include a call to action.
16
Sport/event industries often use the electronic media to
motivate customers to buy.
attract advertising support.
encourage athletes to participate.
conduct worldwide research.
17
Currently, which of the following mobile advertising strategies has been most successful:
Text message with coupon
Cross-platform campaign
Rich media
Banner ad campaign
18
The basic elements of a print advertisement are the
headline, illustra, copy, and business identification
artwork, illustrations, logo, and colorwork.
headline, subheadline, copy, and price.
layout, arrangement, white space, and border.
19
When you consider lifestyles &interest in a sport, you're segmenting a market on the basis of
gender
psychographics
geographics
demographics
20
Which of the following is a characteristic of most online banner advertisements:
Restrictive
Selective
Productive
Interactive
21
An athlete wins an Olympic medal & a sunscreen co. pays them to appear in its ads.This is
sponsorship.
loyalty marketing.
an endorsement.
publicity.
22
How does a professional sports team earn revenue when it permits games to appear on TV?
Selling broadcast rights
Sponsoring charitable events
Participating in merchandising programs.
Promoting the games on its web site
23
The promoters of an extreme-sports weekend would most likely target which of the following
professional athletes
young men, ages 12-34
business executives
older men, ages 40-50
24
Males between the ages of 18-35 who are sports-minded and live in Orlando is an example of a
demographic characteristic
sponsor
marketing mix
niche market
25
Repeated exposure to the largest, most diverse pop. of people is a benefit of ____advertising
newspaper
radio
direct
out-of-home
26
When a performer expands into int'l mkts, a consid. for his/her promo efforts is that they
use the same advertising strategy with all markets.
adapt promotional messages for each market.
assume that literal language translations are acceptable.
develop different brands for each market.
27
Media outlets offer online sims where fans build their own teams &compete with others.This is
online exchange.
fantasy sports.
game works.
data interchange.
28
You scan a matrix on a sign with a phone to get digital coupon.This form of mobile adver uses
reverse-messaging features.
cable-network tags
quick-response codes.
reciept-verification applications.
29
When Arm&Hammer advertises that its bkg soda gets rid of odors its ad copy is pointing out the
price.
uses
features.
producer.
30
A vital promotional technique for entertainment marketing is the use of
vertical integration.
broadcast webs.
distribution.
trailers.
31
What should a sports or entertainment event do in order to be successful?
earn maximum profits
satisfy customer wants
promote popular causes
generate favorable press
