Chapter 1 - Marketing Today and Tomorrow

This marketing function provides security for products, personnel, and customers

Marketing jobs are found at every level of a company

Those that don't use the marketing concept are more concerned about production than customers

A _____ system established the use of currency as a means of exchange

Exchanging products or services with others by agreeing on their values is known as

The first efforts of marketing dpts in the 50s and 60s was to reduce the use of advertising

A location where people bring products to be conveniently exchanged is a

An emphasis on developing new marketing activities was characteristic of the

The primary reason for a business to exist is to provide employment for people.

Being _____ means you do not rely on others for the things you need

Offering products made by others for sale to customers is

Each of the nine marketing functions occurs every time a product or service is developed & sold

In the early 1900s, businesses were primarily focused on production

The first step in the evolution of marketing is

Marketing activities and jobs have not changed much over the past 100 years.

The second step of the marketing concept is to

The approach to marketing activities changes as orgs understand what makes marketing effective

The fourth step in the evolution of marketing is

The _____ function determines the best way customers can obtain & locate products and services

An emphasis on customer needs was characteristic of the

Which business function involves developing, implementing, & evaluating plans for a business

When the marketing concept was first used, marketing became the job of ONLY the marketing dpt

When a company decides how to deliver its products or services to its customers, that is

The second step in the evolution of marketing is

The third step of the marketing concept is to

The 4 P's of Marketing are product, price, promotion, and planning

An emphasis on out-promoting the competition was characteristic of the

Anything offered to satisfy a need is

Which of the following businesses has marketing as its primary activity?

The _____ function establishes and communicates the value of products and services to customers

When you buy an ice cream cone or a digital camera, you are involved in marketing.

An emphasis on producing and distributing new products was characteristic of the

The third step in the evolution of marketing is

An approach to customer service that allows employees to handle customer problems is

Specialization of labor resulted in less of a product being produced to exchange with people

Merchandising businesses take raw materials and change their form to be used in other ways

The first step of the marketing concept is to