stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Advertising Quiz - August Flashcards | StudBud
Explore
/
Advertising Quiz - August
Advertising Quiz - August
37 terms
·
StudBud Administration
·
23 plays
A review of what we have learned about Advertising
Flashcards
37 cards
F
Practice quiz
P
Host live
L
Questions
37
Answers
1
Which persuasive technique best applies to this advertisement?
Bandwagon
Emotional Appeal
Philanthropy.
Plain Folk
2
In the context of advertising, what does the word "
escapism
" mean?
Ads that offer a break from reality through fantasy.
None of these answers.
Advertisements about jail breaks.
Advertisements about holidays.
3
In the context of advertising, what does the word "
lifestyle
" mean?
Ads promoting a product as essential to a desirable lifestyle.
Ads about freestyle swimming.
Ads highlighting a company’s charitable activities to build goodwill.
None of these options.
4
In the context of advertising, what is the meaning of the word '
medium
'?
Someone who can tell fortunes.
A great show I watch on television.
The way I like to eat my steak.
Platform used to deliver advertisements (e.g., TV, internet).
5
In the context of advertising, what is the meaning of the word '
pathos
'?
Logical reasoning or facts used to persuade the audience.
Credibility or character used to persuade the audience.
Emotional appeal to persuade or connect with the audience.
Pathogens are bad.
6
Which persuasive technique best applies to this advertisement?
Beauty Appeal
Lifestyle
Celebrity Endorsement
Bandwagon
7
n the context of advertising, what is the meaning of the word '
logos
'?
Emotional appeal to persuade or connect with the audience.
Logical reasoning or facts used to persuade the audience.
Credibility or character used to persuade the audience.
Brand logos.
8
Which persuasive technique best applies to this advertisement?
Snob Appeal
Bandwagon
Celebrity Endorsement
Philanthropy
9
Which persuasive technique best applies to this advertisement?
Bait/Promotion
Philanthropy
Plain Folk.
Beauty Appeal
10
In the context of advertising, what does the phrase "
celebrity endorsement
" mean?
Pathos.
Ads that use famous personalities to promote a product or brand.
Ads that evoke emotions to influence consumer decisions.
None of these answers.
11
Which appeal is most prevalent in this advertisement?
Pathos.
Ethos.
None of these answers.
Logos.
12
In the context of advertising, what does the word "
individuality
" mean?
None of these answers.
Ads about New Idea.
Ads promoting uniqueness or self-expression through the product.
Ads about being alone.
13
Which persuasive technique best applies to this advertisement?
Lifestyle
Beauty Appeal
Celebrity Endorsement
Promotion/Bait
14
Which persuasive technique best applies to this advertisement?
Bandwagon
Philanthropy.
Plain Folk
Snob Appeal
15
In the context of advertising, what does the phrase "
plain folk
" mean?
None of these answers.
Ads that Use relatable, everyday people to promote a product's appeal.
People who wear plain clothes.
People who like folk music.
16
Which persuasive technique best applies to this advertisement?
Celebrity Endorsement.
Product Comparison
Philanthropy.
Plain Folk.
17
In the context of advertising, what does the phrase "
brand name familiarity
" mean?
Broadcast advertising.
None of these answers.
Recognition and trust in a brand's name and products.
The power of persuasion.
18
In the context of advertising, what does the phrase "
peer approval
" mean?
Ads showing social acceptance or popularity through product use.
Ads about education.
None of these answers.
Ads about peer reviewed journal articles.
19
In the context of advertising, what is the meaning of the word '
message
'?
What you find in a bottle.
Core idea or information communicated in an advertisement
None of these answers.
The platform used to display or broadcast advertisements.
20
In the context of advertising, what does the phrase "
emotional appeal
" mean?
None of these answers.
Logos.
Print media.
Ads that evoke emotions to influence consumer decisions.
21
In the context of advertising, what is the meaning of the phrase '
target audience
'?
Specific groups of people ads are aimed at reaching.
People who like to shop at Target.
None of these answers.
People who like to watch archery.
22
Which appeal is most prevalent in this advertisement?
Logos.
Pathos.
None of these answers.
Ethos.
23
n the context of advertising, what is the meaning of the word '
ethos
'?
Ethics are good.
Logical reasoning or facts used to persuade the audience.
Emotional appeal to persuade or connect with the audience.
Credibility or character used to persuade the audience.
24
In the context of advertising, what does the phrase "
beauty appeal
" mean?
Advertisements about cosmetics.
Advertisements for beauty pageants.
Ads highlighting attractiveness to entice consumers to purchase.
None of these answers.
25
Which appeal is most prevalent in this advertisement?
None of these answers.
Pathos.
Ethos.
Logos.
26
In the context of advertising, what does the phrase "
quality claims
" mean?
Ads about Streets Quality Chocolates.
Ads about law claims.
Ads asserting a product’s superior features or benefits
None of these answers.
27
Which appeal is most prevalent in this advertisement?
None of these answers.
Ethos.
Logos.
Pathos.
28
Which types of advertising are we studying?
Online (digital) Advertising
Broadcast Advertising
All of these types of advertising.
Print Advertising
29
Which persuasive technique best applies to this advertisement?
Bandwagon
Celebrity Endorsement
Philanthropy
Individuality
30
Which appeal is most prevalent in this advertisement?
Logos.
None of these answers.
Ethos.
Pathos.
31
Which persuasive technique best applies to this advertisement?
Bandwagon
Beauty Appeal
Celebrity Endorsement
Quality Claims
32
Which appeal is most prevalent in this advertisement?
Pathos.
None of these answers.
Logos.
Ethos.
33
Which persuasive technique best applies to this advertisement?
Emotional Appeal
Philanthropy.
Snob Appeal
Product Comparison
34
In the context of advertising, what does the phrase "
product comparision
" mean?
None of these answers.
Consumers
Digital Advertising
Ads comparing a product with competitors to show superiority.
35
In the context of advertising, what does the phrase "
promotion or bait
" mean?
Ads that Use relatable, everyday people to promote a product's appeal.
Ads offering discounts or deals to entice consumer purchases.
None of these options
Ads about fishing bait.
36
Which persuasive technique best applies to this advertisement?
Plain Folk.
Beauty Appeal
Brand Name Familiarity
Celebrity Endorsement
37
In the context of advertising, what does the phrase "
snob appeal
" mean?
None of these answers.
Advertisements about Karens.
Advertisements for chicken wings.
Advertising suggesting exclusivity or status from using a product
