Home Library Explore SAT

Home Library Explore SAT

Marketing Flashcards | StudBud

Explore/Marketing

Marketing

7 terms·StudBud Administration·59 plays

Imported from external platform

Flashcards7 cardsFPractice quizPHost liveL

Questions 7

Answers

1
Marketing departments do NOT service which of the following functions?
establish strong relations with customers to instill loyalty
Decide what products to produce and not to produce
keep an eye on what people need and want
establish desirable pricing strategies
2
The key term in the American Marketing Association's definition of marketing is:
sales
products
value
process
3
During which era did businesses place special emphasis on pleasing customers after the sale?
sales concept era
societal marketing era
customer relationship era
marketing concept era
4
The main function of marketing is ___________.
to determine whether products meet current safety standards
to develop the business's mission and vision
Build relationships w/ customers to increase loyalty & sales
to contribute to the accuracy of a business's strategic plan
5
Marketing provides the following vital businessactivities
Developing distribution strategies
All of the above
Determining prices and pricing policies
Designing & Managing product offerings
6
The era when companies believed that a good quality product would simple sell itself ran
from the Industrial Revolution until the 1920s
from the 1950s until the early 1980s
from the late - 1990s to the present
from the mid-1980s until the late - 1990s
7
When competition for customers became intense during the Sales Concept Era, businesses began to
use marketing concepts from an earlier era
take advantage of opportunities to market on the Internet
focus on producing the right product for a customer
undertake agressive sales tactics to "push" their products