F22 Midterm Review

Question 1

The coffee company, Rise & Grind, is wanting to market their new coffee to adults ages 14-24. What type of segmentation?

Accepted Answer

demographics

Question 2

TV Commercials, Billboards, and Space in Magazines are examples of....

Accepted Answer

Advertising

Question 3

How much a customer is willing and able to pay for a product

Accepted Answer

Pricing

Question 4

Which is NOT part of the Marketing Mix?

Accepted Answer

Planning

Question 5

A haircut is an example of a good.

Accepted Answer

False

Question 6

"Just Do It" is the slogan for Nike.

Accepted Answer

True

Question 7

Communication with the Customer (salespeople, packaging, labels, owners manuals, etc)

Accepted Answer

Information Utility

Question 8

Email campaigns are examples of what types of promotions?

Accepted Answer

Direct Marketing

Question 9

Tangible things you can touch or hold in your hand

Accepted Answer

Goods

Question 10

A tik tok video showing the benefits of a Pelaton Bike is an example of what function?

Accepted Answer

Promotion

Question 11

Incentives used to stimulate consumer purchasing are known as _____?

Accepted Answer

sales promotion

Question 12

Marketers divide their markets by grouping customers according to their

Accepted Answer

similarities

Question 13

What marketing function helps marketers decide to whom to sell?

Accepted Answer

Market Info Management

Question 14

What are the 5 types of Utility?

Accepted Answer

Form, Place, Possession, Time, Information

Question 15

The exchange of a product for money is possession utility

Accepted Answer

True

Question 16

Marketing functions work together to get products from producers to consumers.

Accepted Answer

True

Question 17

Where does marketing happen?

Accepted Answer

everywhere

Question 18

Age, Gender, Income, & Occupation are examples of psychographic segmentation

Accepted Answer

False

Question 19

Marketing in only found on the internet.

Accepted Answer

False

Question 20

Psychographics is segmentation based on your target market’s lifestyles.

Accepted Answer

True

Question 21

Choosing to sell your product online and in-stores is a part of what P of Marketing?

Accepted Answer

Place

Question 22

Providing customers with goods and servicesthey want to buy

Accepted Answer

Selling

Question 23

All of the functions are equally important to the marketing process.

Accepted Answer

True

Question 24

Products include both _________ and _________

Accepted Answer

goods & services

Question 25

Definition: Process for creating, communicating, delivering and exchanging offerings that have value for customers

Accepted Answer

Marketing

Question 26

Any form of communication used to inform, persuade, or remind people about a business’s products

Accepted Answer

Promotion

Question 27

Mass Marketing is using a multiple marketing strategies to reach all of its customer

Accepted Answer

False

Question 28

Companies use equal amounts of the 5 types of promotions.

Accepted Answer

False

Question 29

The same person can be included in more than one

Accepted Answer

Target Market

Question 30

In an industrial market, _________ buys products from other businesses

Accepted Answer

businesses

Question 31

Opportunities & Threats are external factors.

Accepted Answer

True

Question 32

_______ is the name of the advertiser or logotype that is the distinctive identification symbol for a business

Accepted Answer

Signature

Question 33

the best print ads contain....

Accepted Answer

a focal point

Question 34

What are the 4Ps of Marketing?

Accepted Answer

Price, Product, Place, Promotion

Question 35

Surveys, Questionnaires, Focus Groups, etc

Accepted Answer

Market Information Mgmt

Question 36

A local business gets a shoutout on the news for their good works and donations during the Holiday Season!

Accepted Answer

Publicity

Question 37

Marketing is constantly changing.

Accepted Answer

True

Question 38

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

Accepted Answer

Mass Marketing

Question 39

What does the W in SWOT stand for?

Accepted Answer

Weaknesses

Question 40

Comapnies only use one type of promotion when releasing a new product.

Accepted Answer

False

Question 41

Getting to try a food at the store before buying it is called?

Accepted Answer

Product Sample

Question 42

All of the following are characteristics of publicity except:

Accepted Answer

always creates a favorable image for a company

Question 43

Customers filling out a survey for a company is an example of Marketing Information Management.

Accepted Answer

True

Question 44

__________ is persuasive communication used by a business to inform, persuade or remind people about it’s products

Accepted Answer

Promotion

Question 45

According to the marketing concept, which option demonstrates customer orientation?

Accepted Answer

Finding out what a buyer wants

F22 Midterm Review

Questions 45

F22 Midterm Review

Questions 45