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ME: Foundations of Marketing Flashcards | StudBud
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ME: Foundations of Marketing
ME: Foundations of Marketing
50 terms
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Flashcards
50 cards
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Questions
50
Answers
1
Intangible products
goods
services
ideas
all of the above
2
Marketing is the process of _____ ideas, goods or services to create exchanges that satisfy cu.
all of the above
selling
planning and pricing
distributing
3
Used when a person needs little information about a product.
limited decision making
routine decision making
extensive decision making
4
A hamburger.
idea
service
none of the above
good
5
The utility of how customers are able to purchase products or services.
time utility
possession utility
form utility
place utility
6
A thought or concept
services
all of the above
goods
ideas
7
This involves gathering, storing, and analyzing info about customers, trends, and competing pro
pricing
marketing information management
marketing planning
channel management
8
What is 5?
physiological
self-esteem
self-actualization
love and belonging
9
The process of deciding how to get goods into a customer's hands.
pricing
marketing information management
market planning
channel management
10
What is 3?
safety
self-actualization
love and belonging
self-esteem
11
The percentage of the total sales volume generated by all companies that compete in a given mar
market
none of the above
target market
market share
12
Cadillac
need
want
13
The utility of seasons, holidays and the like when considering products and services.
place utility
possession utility
form utility
time utility
14
What is 4?
safety
self-actualization
self-esteem
love and belonging
15
Having the chance to franchise your restaurant.
threats
weaknesses
opportunity
strengths
16
When there has been little or no previous experience with the item.
extensive decision making
limited decision making
routine decision making
17
A man buying a 1965 Fastback because he drove one in high school.
irrational motive
rational motive
emotional motive
18
shelter
want
need
19
The effort to inform, persuade or remind potential customers about a business' products or serv
selling
promotion
product/service management
pricing
20
Obtaining, developing, maintaining and improving a product or mix in response to market opportu
promotion
pricing
product/service management
selling
21
A hurricane in the gulf for a shrimper.
strengths
opportunity
weaknesses
threat
22
Buying Cheerios because they are heart healthy.
irrational motive
rational motive
emotional motive
23
All people who share similar needs and wants and who have the ability to purchase a product.
market
market share
target market
none of the above
24
Having a patent for a new technological device.
strength
threat
weaknesses
opportunity
25
A man buying a Hyundai Elantra because the car has good gas mileage.
irrational motive
emotional motive
rational motive
26
Understanding the concepts and strategies used to target specific marketing strategies to selec
marketing planning
channel management
pricing
marketing information management
27
Providing customers with the goods and services they want.
product/service management
promotion
pricing
selling
28
The American Heart Association
good
service
idea
none of the above
29
A feeling experienced by a customer through association with a product.
emotional motive
rational motive
irrational motive
30
A particular company name, line or label.
brand
product
all of the above
label
31
dog
need
want
32
food (basic)
want
need
33
Buying Wheaties because you like the athlete on the box.
rational motive
emotional motive
irrational motive
34
drinking water
need
want
35
The group that is identified for a specific marketing program.
market
none of the above
target market
market share
36
When a person buys goods and services they have purchased before but not regularly.
routine decision making
limited decision making
extensive decision making
37
A toothbrush
none of the above
idea
good
service
38
A tangible item.
goods
service
ideas
all of the above
39
A black lab puppy.
none of the above
idea
good
service
40
The ideas that a business should satisfy needs and wants while generating a profit for the firm
The Marketing Idea
The Marketing Process
The Marketing Concept
41
The utility of design and features.
form utility
place utility
possession utility
time utility
42
A conscious, logical reason for a purchase.
emotional motive
irrational motive
rational motive
43
What is 1?
physiological
safety
self-esteem
love and belonging
44
Commonly known as distribution
channel management
marketing planning
marketing information management
pricing
45
An article or item.
all of the above
label
brand
product
46
A car.
good
idea
service
none of the above
47
Dictates how much to charge for goods and services in order to make a profit.
channel managment
market planning
marketing information management
pricing
48
The utility of locations, such as shopping online.
place utility
time utility
form utility
possession utility
49
cell phone
need
want
50
What is 2?
safety
self-actualization
love and belonging
physiological
