Chapter 1.0

Question 1

Marketers use the __ of product, place, price, & promotion to define each target market to develop marketing strategies

Accepted Answer

marketing mix

Question 2

The commercial environment where exchanges occur is the ____.

Accepted Answer

marketplace

Question 3

When marketers have products available when consumers want them (such as seasonal goods) is part of ____.

Accepted Answer

time utility

Question 4

The ____ consists of people who buy goods and services for personal use, are part of the ____.

Accepted Answer

consumer market

Question 5

The ____ is the percentage of the total sales volumed generated by all companies that compete in a given market.

Accepted Answer

market share

Question 6

___ involves obtaining, developing, maintaining and improving a product mix in ressponse to marketing opportunities.

Accepted Answer

product service management

Question 7

Goods such as television, cars, and furniture that satisfy customers' needs and wants are known as ____.

Accepted Answer

tangible items

Question 8

The list of information (age, gender, lifestyle, etc) is part of the ____.

Accepted Answer

customer profile

Question 9

All the people who share similiar needs & wants & who have the abilityto purchase a given product are part of the ____.

Accepted Answer

market

Question 10

When you change raw materials into usable goods, you are utilizing ____.

Accepted Answer

form utility

Question 11

Tangible items such as cars or furniture are considered ____.

Accepted Answer

goods

Question 12

The ____ is the idea that businesses should satisfy customer's needs and wants and still generate a profit.

Accepted Answer

marketing concept

Question 13

Having a product where customers' can buy it is part of _____.

Accepted Answer

place utility

Question 14

Marketers use ___ to inform, persuage, and remind customers about products and services.

Accepted Answer

promotion

Question 15

Explain time utility.

Accepted Answer

Time utility is having a product/service avail. at a certain time of year,

Question 16

____ involves salespeople, displays, packaging & labeling, and advertising to communicate product benefits to customers

Accepted Answer

information utility

Question 17

The 4Ps of the marketing mix are____.

Accepted Answer

product, place, price, and promotion

Question 18

Companies gather info about customers, trends, & competing products to analyze to make marketing decisions is of part__

Accepted Answer

marketing information management

Question 19

The physical movement and storage of goods is part of ____.

Accepted Answer

channel management

Question 20

When you purchase an item at Walmart with cash, check or a debit/credit card, this is known as ____.

Accepted Answer

possession utility

Question 21

____ involves understanding the concepts & strategies used to develop & target specific audiences.

Accepted Answer

market planning

Question 22

____ combines customer information with customer service, and marketing communications.

Accepted Answer

customer relations management (CRM)

Question 23

Marketing decisions and strategies for the 4Ps are based on the ____market.

Accepted Answer

target

Question 24

Services that have monetary value, such as banking or massages, are known as ____.

Accepted Answer

intangible items

Question 25

When business buy products for use in their operations, this is known as the ____.

Accepted Answer

organizational market

Chapter 1.0

Questions 25

Chapter 1.0

Questions 25