Marketing Chapter 17 & 19

The average person is exposed to more than 2,000 ads every week.

Any form of non-personal communication

Certificates that entitle customers to cash discounts on goods or services

Money a manufacturer pays a retailer to place a product on their shelves

Tries to create a favorable image for a company and foster goodwill in the marketplace.

News presentations that create awareness of an organization in the market place

Positive communication about a business that is used to promote the overall image of company

The push policy relies heavily on advertising geared towards consumes, premiums, samples, and demonstrations

The two types of newspapers are

The three types of radio advertising are

One of the oldest and most effective types of advertising.

Point-of-purchase displays are

Two types of direct marketing are

Companies rely on promotion to

Incentives that encourage customers to buy products or services

Radio rates are higher during early morning and late afternoon listening times.

Contests, sweepstakes, and rebates are all forms of deals that you can get.

Magazine rates are based on circulation, the type of readership, and

Most TV advertisements are

combination of strategies& cost-effective allocation of resources is called product promotion.

Sometimes called giveaways or advertising specialties.

printed posters on subways, buses, and train

Media cost of exposing 1,000 readers or viewers to an advertising impression.

Agencies, means, or instruments used to convey advertising messages to the public.

Seniors receiving college information in the mail is a form of direct marketing.

Featuring a specific product on TV shows or in movies

When the goal is to increase sales.

radio and television are....

Transit advertising happens when you drive past a billboard.

A news release refers to any activity designed to create goodwill towards a business.

Television and radio advertising are one of the most popular and effective forms of media.

Sales promotion activities designed to support product from manufacturers wholesalers&retailers

Direct marketing is a type of advertising directed to