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MDST3290 Advertising II Flashcards | StudBud
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MDST3290 Advertising II
MDST3290 Advertising II
35 terms
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Midterm Quiz
Flashcards
35 cards
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Practice quiz
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Host live
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Questions
35
Answers
1
Couple Edward Bernays and Doris Fleischman create the first political consulting firm in 1933
False
True
2
What is this an example of?
Buy More, Save More
Product Giveaways
Flash Sales
Coupon Giveaway
3
Public Relations manages the spread of information btwn an organization and their public to shape public perception
True
False
4
Cadbury's Egg Hunt was an effective consumer sales promotion strategy
False
True
5
CRM is made up of...
Public Relations and Marketing
Advertising, Marketing, Trade promotions, Orders
Support, Marketing, Orders, Sales
None of the Above
6
This Consumer focused sales promotion tactic involves gaining email sign-ups
Price Match Promise
Price Match Promise
Competition
Loyalty Points
7
In the P&G Sales process, which stage initiates the Close
Post Call Analysis
Summarize Situation
State the Idea
Suggest Next Easy Steps
8
Hospitality services (eg Four Seasons Hotel) is an example of one company that performs the best practice in Sales
False
True
9
Advertising is Earned while PR is Paid
False
True
10
P&G suggests that reinforcing more than 4 key benefits is ideal
True
False
11
Which type of sales maintains client relationships?
Inside Sales
Outside Sales
None of the Above
Professional Sales
12
Stories are the least common form of public relations
True
False
13
What happened from 1849-1882?
Dale Carnegie created AIDCA
Clark Stanley's Snake Oil
Benjamin Franklin founded oldest insurance company
Thomas Watson founded IBM
14
Sales Promotion is a long-term strategy
True
False
15
What are some examples of PR strategies
All of the Above
Work with a Team
Get organzied
Know your audience
16
Sales acts as a middle-man between customer needs and the organization's offerings
True
False
17
What type of Direct Marketing is this?
Direct Selling
Web Push
Email
Messenger
18
Sales contests are often held by B2B and Manufacturers
False
True
19
The media looks for anything that is new, different and creative
False
True
20
Sales Promotion is the process of persuading a potential customer to buy the product
False
True
21
A con of Trade Promotion would be...
Promotes Competition
Its Effective / Efficient
The company may run at a loss
Increased Sales
22
Solutions Selling is the process of forcing a product down a customer's throat regardless of the need
True
False
23
This Trade focused sales promotion has a disadvantage of cost, clutter and customer indifference
Sampling
In-Store Displays
Rebates
Contest / Sweepstakes
24
When was the earliest form of Direct Marketing?
Gutenberg's Printing Press
Babylonian Merchants
Egyptians
Aaron Montgomery Ward
25
We are now living in a Sales Renaissance
True
False
26
Honda was the first to use Lester Wunderman's toll free number
False
True
27
What is involved in a Push strategy?
Advertising
Blogging
Email Marketing
Trade Shows
28
CRM stands for...
None of the Above
Customer Relationship Management
Consultant Relationship Management
Client Relationship Management
29
What is a disadvantage of Direct Marketing?
Targetted
Environmental Impact
Personal
Informative
30
If you are an excellent sales person, your best option for payment would be...
Salary Plus Bonus
Straight Commission
Straight Salary
Base Salary Plus Commission
31
Promotional Gadgets...
Provide the opportunity for customers to test products
Is what small businesses use with tight budgets
Involved a company giving documents/tickets to targeted customers
Is when a business makes customized clothing with marketing messages
32
What is this an example of?
Premium/Value Ads
TPR
Rebates
Coupons
33
Direct Marketing is done through a third party such as mass media
True
False
34
Which specialized role did Aaron Ross create?
Hunters and Farmers
Sales Development Rep
Account Manager
Account Executive
35
What happened in 1917?
Media spurs social change
Rise of In-House Corporate PR
Edward Bernays' Two-way street
The Creel Comission
