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Media Visual Review Flashcards | StudBud
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Media Visual Review
Media Visual Review
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Questions
16
Answers
1
What is the purpose of this ad?
Books are still important.
The product is so thin, it could be mistaken for a book.
to sell Macbook Pro Thin
Computers are replacing books.
2
Who created this ad?
Marvel
The Incredible Hulk
No creator
Band-Aid
3
The purpose is to convince people to visit McDonalds.
True
False
4
The message is to convince people to visit McDonalds.
False
True
5
Who created this ad?
Coca-Cola
Pepsi
6
"to sell Band-aids" is the _________ of this visual.
Message
Testimonial
Focal Point
Purpose
7
This ad is created by McDonalds.
False
True
8
Who is the target audience of this ad?
pregnant people
babies
people who love Ikea
people who may be pregnant
9
What is the message of this ad?
Books are still important.
The product is so thin, it could be mistaken for a book.
to sell Macbook Pro Thin
Computers are replacing books.
10
"Pepsi is better than Coca-Cola" is an example of what?
purpose
media strategy
focal point
message
11
Which media strategy is used here?
gender appeal
testimonial
humor
facts and figures
12
Who created this ad?
pregnant people
people who may be pregnant
babies
Ikea
13
Which media strategy is used here?
celebrity endorsement
shock appeal
facts and figures
cute characters
14
"Band-aids are tough and flexible" is the _________ of this visual.
Testimonial
Focal Point
Message
Purpose
15
Which media strategy is used here?
plain folk
testimonial
shock appeal
name calling
16
This ad relies on the use of contrast.
False
True
