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Graphic Lab
Graphic Lab
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StudBud Administration
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Flashcards
21 cards
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Practice quiz
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Questions
21
Answers
1
This strategy establishes the group or segment all efforts must be focused on
Positioning
Evaluation
Targeting
Segmentation
2
Pictograms represent...
abstract ideas
concepts
paintings
real things
3
Labelling is used to protect the products.
True
False
4
A marketing strategy describes how a business is going to achieve its goals.
True
False
5
Anatomical infographics...
depict information based on locations or demographic data
break down information about a topic
help organize information following a rule
show actions or events in chronological order
6
It is the only element that specifically deals with what is not added
alignement
proportion
contrast
white space
7
Icons are...
open to interpretation
unambiguous
changeable
complex
8
Both marketing and advertising prepare a product for the market
False
True
9
It consists in setting the products apart from the competition
Targeting
Evaluation
Positioning
Segmentation
10
Aligning objects means:
positioning all of them in an orderly manner on the page.
using the same characters and font
produce more pieces of work in a short time
creating symmetry between them
11
It can be influenced by supply and demand.
Product
Place
Promotion
Price
12
The concept of the marketing mix refers to the ways and tactics that companies could use to engage their costumers
False
True
13
The marketing mix is made up of four elements, namely...
price, product, promotion, and politics
price, people, packaging, and place
price, product, promotion, and place
price, product, packaging, and place
14
Hierarchy can be achieved by...
repeating things using the same character
connecting all the elements visuall
create balance and stability for the piece of work
highlighting the title and placing the key message at a higher level
15
Web page layout can follow two different approaches:
fixed-width and stable
liquid and dynamic
dynamic and stable
fixed-width and liquid
16
Balanced layouts are stable whereas off-balanced ones are dynamic
True
False
17
The marketing mix is a series of actions that...
promote brands and products
create a new demand
have emerged in the marketing industry
explain the problems encountered by companies
18
The main marketing strategies are...
segmentation, pricing, positioning, evaluation
price, product, promotion, and place
segmentation, targeting, positioning, evaluation
segmentation, targeting, positioning, promotion
19
Readability refers to how easily distinguishable the letters in a font are from one another
True
False
20
Lowering a price is a good strategy in that it makes the products...
more affordable
different
alike
seem like a luxury
21
Branding is used to describe the overall design and promotion of a company.
False
True
