Marketing Segmentation

Segmentation of market based on where people live

Classifying people who form a given market into smaller groups is called

Grouping people with similar lifestyles, attitudes, values and opinions

SWOT stands for strengths, weaknesses, and

The four P's are Price, Place, Product and 

Money left after paying necessities, used to buy movie tickets, and fun things

Using a single marketing strategy to reach all customers

This scan analyzes outside influences that may have an effect on business

Statistics describing a population in terms of characteristics like age, income, and gender

Money left after taking out taxes used to pay rent, car payment and food