2.07-2.09 SEM II Test Review

What types of concerns does the organization known as CAPS address?

Which a factor that businesses often consider when selecting advertising agencies:

When an event planner seeks celebrity endorsements for an event, she should make sure they are credible and:

Professional sport franchises' marks are considered service marks because of:

Which is an example of coordinating promotional activities?

A category in which only one licensee can manufacture merchandise is known as a(n) _____ category.

What is the primary factor that marketers must consider when allocating funds to the promotional budget?

A business coordinates its advertising, visual merchandising, and special events in order to:

A trademark or service mark used by members of an association, group or organization is known as:

What keeps manufacturers from using the names and logos of other companies?

The reproduction, counterfeiting, copying, or imitation, in commerce, of a registered mark is:

What is an up-front fee a licensor pays based on expected sales?

In which situation might a business decide to increase the % of net sales it allocates to its promotional budget?

Which is a main reason that licensing programs exist?

The Federal Trademark Act of 1946 is commonly referred to as the:

The selection of a particular entertainer to endorse a new product should be directly linked to the company's:

A business that uses advertised specials to attract customer interest should use displays to_______ interest.

The main characteristic of a full-service advertising agency is that it:

Marketers often develop and publish a promotional calendar of events in order to use the calendar as a(n):

A guideline to follow when preparing promotional budgets is to keep them flexible because they are:

Many businesses coordinate a variety of promotional activities such as advertising, special events and displays to:

Which is an example of trade dress in the sports industry?

What does trade dress protect?

A word, name or symbol used to identify & distinguish goods from those manufactured and sold by others is a:

A category in which more than one licensee can manufacture merchandise is known as a(n) _______ category.

One of the benefits to a business of using an advertising agency is that the:

What should every sport organization do before registering a trademark?