FINAL: Fall '24 DMSM ✅

Where is the National DECA headquarters located?

Preferred length of video ad on YouTube

Collection of advertisements created to accomplish a shared goal

Form of marketing that tries to reach consumers through general media advertising as well as through in-person contact

2nd most-visited website in the world

Content that performs significantly better than any other content.

Consumers' level of recognition of a company's product, service, or brand

Performance indicator that measures the amount gained from an investment relative to the investment's cost

Process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes

Percentage of small businesses advertise on YouTube.

Where is the International Conference going to be this year?

Marketing methods that are considered spam and involved trying to outsmart the search engine

Ability to keep current customers

Ad type in which ad shows up as regular tweets in a feed but are clearly labeled as promoted

A person with a strong influence in his or her particular field of expertise

Regular examination of your business' social media activity

Personalized marketing; strategy that relies on getting to know the customers (individual choices) then tailoring plans

1st step in creating a business strategy

Posts that have been turned into ads to reach more viewers

Leveraging social media content in an effort to increase revenue.

Catalog of current and potential customers' email addresses

Distinctive name, words/design/logo/mark, or a combo that create company or product identity; separate from competitors

Ad type that prompts a user to follow an account which the user is not currently following.

An audience, chosen by a marketer. based on specific demographics.

Where is Oklahoma DECA headquarters?

Communication between a brand and an audience member like, comment retweet etc.)

Statement or phrase that encourages audience response

A range of activities to assist customers in resolving issues; involves the goals of promoting customer satisfaction

Analytics metric that refers to the number of users who have come across particular content on social platforms

Income a business makes from its products or services offered

Process of creating and maintaining the identity of a brand.

DECA is a ?? not a ??

Process of determining the most effective approach to advertise a product or service

Focusing on individuals that have bounced from your site

Ad type in which ads appear at the top of the 'Trends for You' section but are clearly labeled as promoted ads;

The percentage of those who visit one page of a website before exiting that website

What do DECA members wear to symbolize teamwork and professionalism?

Selected group of consumers (geographic location), introduced to a product before a full-scale mkt plan is launched

The simulation of human intelligence processes by machines, especially computer systems

Digital marketing strategy of communicating with prospects and customers is electronic mail services

Collection, reporting, and examination of actions taken on a website

How well your customers support your product or brand.

Content that is created and shared by customers

Grow awareness, drive video views and re-engage app viewers

Analytics metric that refers to the number of users who have come across particular content on social platforms

Identified groups of customers most likely to purchase your product or service

What is communicated to and perceived by an audience; can be verbal, written, and non-verbal

What DECA color signifies 'sincerity'?

Watch time & video length and number of subscribers & user interaction

Refers to the period of time between 1995-2002; many Internet-based companies (dot-coms), many of these companies failed

Web-based technology that enables the development, deployment, & management of social media solutions and services

Refers to content and/or interactions used to grow and/ or engage with a social media community made through efforts

The difference between a company's revenue and its costs; Revenue - Costs = _______

Individuals who have shown interests in a particular product or brand, sometimes by sharing contact information

An audience similar to an audience that a brand is already targeting

Cost to reach one thousand people

Happens when the desired outcome of a marketing message is achieved

Content that is continually relevant and not dated, and that helps drive new traffic to a destination

______ supports the marketing education program by providing grants and funding.

Percentage more engagement at least 1 hashtag

Diverse groups of consumers participating in guided discussions; understand customer perception of product or service

Artistic aspects that make up a message, any visual elements

Total number of different households or persons that will be exposed to a message.

How well customers are familiar with a brand and its products and services.

What DECA color signifies 'success'?