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Commercialisation in sport

10 terms·StudBud Administration·455 plays

A Level Pe OCR. Contemporary issues in physical activity and sport. #media #sponsorship #golden triangle

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Questions 10

Answers

1
Whicy one is the negative of commercialisation on society?
watching/participating have potential to be healthy pastimes
participation rates could increase=positive role models
the public becomes more knowledgeable about sport
some may dislike the ‘win at all costs’ ethic
2
What is not a component of the golden triangle?
Advertisment
Sport
Media
Sponsorship
3
How does the media influence the coverage of sport today?
All not the above
Sports is available 24/7
More PPV/ subscription
Via TV, local and national radio, internet
4
Which one is a source of media?
News papers
All of the above
Radio
TV
5
Andy Murry sponsored by what brand?
Puma
under Armour
Rebook
Nike
6
What is commercialisation?
The media used to advertise sport
the use of management to showcase sport
the management of sport for profit.
The advertisment of sport for profit
7
Which is a positive effect of the media on sport performers?
Increased participation
Makes sport more entertaining
improved standards and world records.
Increased funding
8
what is the negative impact of commercialisation on the spectators?
cost of subscribing to sports channels can be restrictive
Playing seasons arguably too long
Sponsorship helps with kit, equipment, training etc
More info, education, entertainment
9
What factor does NOT lead to commercialisatio?
Increase in participation
Sponsorship
advertisment
More media interest
10
What are the reasons for changes since the 1980s
Buying/ selling of TV Rights
improved technology
Sky sports and other satellite channels
Increased opportunities for women in society