Internet and Tech

Question 1

By 2006 Nintendo released a wildly popular console that included handheld motion controllers.

Accepted Answer

Wii

Question 2

Large-scale computers could not communicate with each other prior to the creation of _________.

Accepted Answer

the internet

Question 3

A crucial element for online communication to reach its full potential as a mass medium is:

Accepted Answer

Bandwidth

Question 4

Which of the following is a type of advertising agency?

Accepted Answer

In-house

Question 5

The Apple II personal computer was developed by:

Accepted Answer

Steve Jobs and Steve Wozniak

Question 6

A _____________ is a personal Web journal that comments on current issues and events.

Accepted Answer

blog

Question 7

Websites that function as online communities of users are called ____________________.

Accepted Answer

Social Networking Sites

Question 8

The _____________ department makes the decisions about where and when to place ads.

Accepted Answer

media

Question 9

How do advertisers establish a brand’s uniqueness?

Accepted Answer

A catchy slogan and distinctive visual identity

Question 10

Cable TV began

Accepted Answer

to bring TV to those who had no reception or poor reception.

Question 11

In its earliest form, advertising was conducted in which of the following ways?

Accepted Answer

Face to Face

Question 12

Among the most common signs of video-game addiction is which of the following behaviors?

Accepted Answer

Neglect of family and friends

Question 13

The first “full-service” electronic computer was the:

Accepted Answer

ENIAC

Question 14

Creating advertising to appeal to varying lifestyles, attitudes and values is called _________.

Accepted Answer

psychographic

Question 15

MATV and CATV were the beginnings of

Accepted Answer

Cable TV

Question 16

“Real-time e-mail” is ______:

Accepted Answer

IM

Question 17

Finding information on the Web is easier thanks to _____________.

Accepted Answer

search engines

Question 18

What was the first experiment of satellite distribution brought to you by HBO?

Accepted Answer

the "Thrilla in Manilla"

Question 19

Zipping and Zapping is

Accepted Answer

avoiding commercials in recorded TV programs.

Question 20

Creating advertising to appeal to age, gender, and economic level, is called ___ segmentation.

Accepted Answer

demographic

Question 21

Which type of advertising involves the exchange of products or services for advertising time?

Accepted Answer

Barter or Trade out

Question 22

The printing press gave rise to advertising in which of the following forms?

Accepted Answer

Posters, flyers, and broadsheets

Question 23

Which of the following has not been a criticism of advertising?

Accepted Answer

Ads pay for programming.

Question 24

The global network of interconnected computers that communicate freely is called the:

Accepted Answer

Internet

Question 25

Who pioneered the philosophy of a computer for every house?

Accepted Answer

Steve Jobs & Steve Wozniak

Question 26

The software that tells a computer how to work is called its:

Accepted Answer

operating system

Question 27

_____ refers to advertising sold next to/in search results produced by users’ key word searches

Accepted Answer

Search Marketing

Question 28

The most common element in advertising is

Accepted Answer

sex

Question 29

The widening disparity between the communication technology haves and have-nots is:

Accepted Answer

the technology gap

Question 30

_________ is one of the oldest forms of human communication.

Accepted Answer

Advertising

Question 31

Frequently changing channels could be considered a simple form of _________.

Accepted Answer

multitasking

Question 32

Among the criticisms of advertising is its _____________, the fact that ads are everywhere.

Accepted Answer

intrusiveness

Internet and Tech

Questions 32

Internet and Tech

Questions 32