Marketing Review for Final

Question 1

What is the measure of all goods and services ?

Accepted Answer

Gross Domestic Product

Question 2

Marketers use research techniques to:

Accepted Answer

All of the above

Question 3

What is the relationship between the quantity consumed and price paid by consumers?

Accepted Answer

Value

Question 4

An economic system when resources are owned by individiuals and decisions made independently :

Accepted Answer

Free Enterprise economy

Question 5

Swot anlysis can be found in what part of the marketing plan?

Accepted Answer

situational analysis

Question 6

The basic economic problem is:

Accepted Answer

scarcity

Question 7

This marketing function gets the goods in the hands of the consumer:

Accepted Answer

Channel Managemtent

Question 8

Deciding where and to whom products needto be sold in order to reach the final users

Accepted Answer

Market Research

Question 9

Which is not a characteristic of a private enterprise?

Accepted Answer

Government controls decisions

Question 10

Which business function involves developing, implementing, and evaluating plans and activities?

Accepted Answer

Management

Question 11

The first step in marketing planning is :

Accepted Answer

Identify potential customers needs and wants

Question 12

Which type of economy does the governement control resources and decisions?

Accepted Answer

Controlled

Question 13

What is the value that a nation gains by selling what it produces most efficently ?

Accepted Answer

trade deficit

Question 14

Sephora sells cosmetics by catalog as well as over the Internet is what type of utility:

Accepted Answer

place

Question 15

An approach that gives employees authority to make decisions is :

Accepted Answer

Employee empowerment

Question 16

In marketing terms who is the person who buys the product?

Accepted Answer

customer

Question 17

When you purchase a product , how does that make you part of the marketing process?

Accepted Answer

You cast an economic vote

Question 18

The first step of the marketing concept is to:

Accepted Answer

Identify customer's needs and wants

Question 19

Using a brand-name product in a movie or tv show for promotional purposes is called:

Accepted Answer

Product Placement

Question 20

Marketers who produce and distribute products that are neccesities are interested in:

Accepted Answer

disposable income

Question 21

What makes you life easier,enjoyable and nice to have ?

Accepted Answer

Wants

Question 22

A locationwhere people bring products to be conveniently exchanged is a :

Accepted Answer

Central Market

Question 23

The first step in the consumer decision-making process is to:

Accepted Answer

Recognize a need

Question 24

Probably the most difficult marketing decision to understand and plan is :

Accepted Answer

Price

Question 25

By accepting credit cards Ed's Good year shop is using what type of utility?

Accepted Answer

Possession

Question 26

When a country produces more products than another with the same resources, it is said to have

Accepted Answer

absolute advantage

Question 27

The decision of the delivery of a company's products is which component of the marketing mix?

Accepted Answer

place

Question 28

Exchanging products or services with others by agreeeing with their values is called:

Accepted Answer

Bartering

Question 29

Data of personal characterisitics,life styles, attitudes and location :

Accepted Answer

customer profile

Question 30

Deals with making or producing things:

Accepted Answer

Form Utility

Question 31

A window dispaly that makes you feel like you can easily part of the scene:

Accepted Answer

Realistic

Marketing Review for Final

Questions 31

Marketing Review for Final

Questions 31