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NCFE Graphics Revision 1 Flashcards | StudBud
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NCFE Graphics Revision 1
NCFE Graphics Revision 1
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1
Pepsi Is a Corporate Company?
True
False
2
What is important to identify about your target audience?
Wants, goals, and pursuits
How many kids they have
Wants, needs, characteristics
Dreams, aspirations, goal in life
3
Why is it important to understand cultural differences with colours?
Different colours have different meanings in cultures
It doesn't matter
Colours always mean the same thing
4
An Advertsiment promoting fast food to the 'health conscious' would be considered a.....
Cultural Issue
Social Issue
None of the above
Moral Issue
5
Which of these is an example of secondary research
Visiting a location to observe what goes on
Finding information on a website
Interviewing someone about a subject
Creating a survey
6
Target audience normally includes...
Interests
Gender (if relevant)
All of the above
Age
7
If a designer does NOT understand the end user, the product will be a failure.
False
True
8
When moral issues arise in design, who is the main audience the designer should consider?
The Design Team
The Leadership Team
The End User (Customer)
The Company Director
9
Which contextual factor must be considered when receiving a graphic brief?
Cultural
All of the above
Personal
Social & Moral
10
The end user is the person who will interact with the graphic or product?
False
True
11
What are Morals and Ethics?
Harmony
Balance
Good Behavior
Bad Behavior
12
A constraint in a brief refers to:
A limitation such as a cost that a designer must work with
background information on the client
A set of instructions a designer needs to follow
technical drawing specifications
13
A benefit of working for a design agency....
All of the above
Good Salary and Progression opportunities
Paid Holidays
Variety of work which makes the job more interesting
14
What is most important when answering a design brief?
Working as a team
Make sure that communication is consistent
Ensuing the correct equipment was used
Answer the brief in FULL
15
A small family run company would be classed as a......
Small Corporate Business
Independent Company
Corporate Company
Private Sector
16
What is a target audience?
An audience that watches the advert
A specific group of people that brands want to reach
Anyone watching the TV
an audience who are not in the market for the product
17
How do we categorise 'demographic' audiences?
Letter code: Job/status.
Age.
Nationality.
Gender.
18
Which type of brief is written by the client and outlines the deliverables?
Corporation Brief
Collaborative Brief
Open Call Brief
Competition Brief
19
Which of the following skill does an artworker need?
knowledge of how a digital stylus works
3D Visualisation and Development
understanding of surface area
strong layout and typographical skills and knowledge of fonts
20
Creative Directors responsibility would be to....
organise the IT equipment
oversee the creative teams ideas and projects
ensure that all staff have the correct equipment
sell the product
21
Pringles is a Public Sector Company?
False
True
22
Cultural design is:
understanding and respecting different cultures when designing
Helping save the environment
Helping the homeless
Using your own culture as a guide
23
Which position would work on a campaign from the outset, managing the client, creative team, and advertising message
Junior Designer
Intern Designer
Senior Designer
Advertising Art Director
24
what is copyright?
data protection
copying an incorrect answer
protecting people's work
protecting someone's concept
25
Working at an in house design studio provides good job stability?
True
False
26
Which type of brief would be created by both the client and the designer?
Collaborative Brief
Corporate Brief
Open Call Brief
Competition Brief
27
Who is the person that writes the design brief?
The client
The End User
The Designer
The HR Department
28
An In House designer will...
Work From Home
Work alone at all times
Work for one brand only
Work with varied clients
29
Name another purpose of conducting Competitor Research?
To Identify the Competitors Strengths and Weaknesses
To identify the competitions staff salary
To identify the competitors office location
To engage with new customers
30
A competitor is...
Another company which is in your town/city
Another company you run
Another company with the same budget as yours
Another company which targets the same market as you
31
You have been asked to design a leaflet for the labour party, what contextual factors must you consider?
Political
Social
Personal
Cultural
32
Select one thing that Copyright protects?
Processes
Systems
Photography
Human Rights
33
What are Contextual Factors?
A design discipline
Digital Editing Software
Wider circumstances that must be considered when desiging
Design Equipment
34
Colours are rich in symbolic value and cultural meanings.
False
True
35
As an ___________ ____ director, or 'creative', you'll produce innovative ideas for advertising campaigns
Advertising Art
Advertising Social
Creative Head
Creative Art
36
Which type of brief would require the designer to offer varied, creative solutions?
Corporate Brief
Competition Brief
Collaborative Brief
Open Call Brief
37
What is social design?
Design that does not involve collaboration
Design that focuses on aesthetics only
Designing without considering human experience
Design with the intention for social impact
38
Freelance Designers....
Work Independently rather than for an employee
Work in a large corportate company
Work Independently and for free
Work for free
39
The brief deliverables are what MUST be included in the final design or product?
False
True
40
A concept artist will.....
edit and develop photography
create PowerPoint Presentations
create detailed drawings and paintings of environments & characters
create 3D Models of objects
41
Which of the following is a public sector business?
McDonalds
Argos
Samuel Ward Academy
W H Smith
42
Which type of designer would create stop motion?
Graphic Designer
Creative Director
Illustrator
Animator
43
A graphic Advertisement promoting guns to children would be considered a......
Social Issue
None of the above
Cultural issue
Moral Issue
44
What is a Primary Target Audience?
A target identified as the most likely to buy the product or service.
Primary Target is the same as Secondary Target
A group of people who work within the design agency
A large target
45
A Benefit of working for an in house designer studio....
Flexible working location
Good Job Stability
Varied Projects and clients
Low Income
46
What skill would an animator require?
Microsoft PowerPoint
Illustration Skills
Ability to Organise Data
communication and storytelling skills
47
Which type of brief would require the designer to pitch (compete) to win the work?
Collaborative Brief
Open Call Brief
Competition Brief
Corporate Brief
48
Which of these is an example of primary research
Using information you hear on a podcast
Finding information in a newspaper
Creating a survey
Finding information on a website
49
A Benefit of working as a freelance designer....
Secure Workload
Good Job Stability
Choose when and where to work
Paid Holidays
50
A design agency will work with....
Varied Clients
Individual Clients
Directly with the End User
No Clients
51
Youare working alone at home, you are a....
Other
Agency Designer
Freelance Designer
In House Designer
52
Which type of designer creates still drawings and images to communicate stories, messages or ideas?
Animator
Artworker
Graphic Designer
Illustrator
53
Which type of designer creates 2D/3D models, backgrounds, sets, characters, objects and environments?
Illustrators
Website Designers
Graphic Designers
Animators
54
Which of the following describes the role of an artworker?
Creates hand drawn illustrations
Decides the project direction
Designs animated graphics
Creates graphic visuals, often ready for print.
55
A health service logo designed using black in the UK would be considered a.....
Social Issue
Moral Issue
Cultural Issue
All of the Above
56
Trademark
The range of prices charged for a category
Uses a specific group of people to answer questions about services/products
A process designed to provide solutions to marketing problems
The legal protection of words and symbols used by a company
57
A negative of working for an in house design company is....
There are no negatives
Work can be repetative and monotonous
It's an unstable job
Work is always varied
58
Working as a _________ artist, you'll apply artistic skill to create images of people, creatures, places and moods.
Concept
Graphic
Website
Illustrator
59
Why trademark protection is important to
Coca-Cola
?
Stop competitors from copying their goods & services
Uplift their brand
Compete with the rivals
Promote sales in regional market
60
In which step of the Design Process is the Design Brief created?
4. Evaluate Solution
3. Develop Solution
1. Define Problem
2. Generate Concepts
61
A negative of working as a freelance designer is...
The salary is poor
The projects are often the same
They dont have ddesign equipment
They often work alone
62
Which software is an artworker likely to use?
Adobe Premier
Adobe illustrator
Google Sketchup
Corel Draw
63
Which type of designer would need to think imaginatively and creatively to produce new ideas
PrintMaker
Artworker
Design Director
Illustrator
64
You have been permanently employed by Nike to work as an advertising designer, you now work as an....
Agency Designer
Other
Freelance Designer
In House Designer
65
Which position would require excellent leadership skills and the ability to inspire the creative team to give their best
Creative Director
Intern Desginer
Junior Designer
Senior Designer
66
Name one purpose of conducting Competitor Research?
To identify who the competition is
To engage with new customers
To attract new employment opportunities
To identify the competitors office location
