Promotions Review 2

Question 1

Which of the following research designs would be best to determine the reach of an advertisement in a target market:

Accepted Answer

Survey

Question 2

What is one question that a company needs to answer about a product that is in the introductory stage of its life cycle?

Accepted Answer

How can we make the public aware of our product?

Question 3

Marketing-information system that involves the distribution of marketing information to make marketing decisions

Accepted Answer

Information reporting

Question 4

Marketing planning involves developing objectives and is the basis for developing marketing

Accepted Answer

strategies

Question 5

Which of the following is a disadvantage of the experiment method of data collection:

Accepted Answer

Experiments can be difficult to design for marketing purposes.

Question 6

A manufacturer wants a way to collect information about buying habits. An efficient method of obtaining this would be to

Accepted Answer

encourage customers to complete product registrations and warranties online

Question 7

A business that wants to use marketing research in order to try out solutions to a problem needs to use __ research.

Accepted Answer

casual

Question 8

Identifying new product opportunities usually involves the use of

Accepted Answer

creative thinking.

Question 9

Kevin is to do marketing research for his company on a new product. He asks his manager the kind of data to gather or?

Accepted Answer

the research objectives

Question 10

Which of the following is the best place to start looking for data about competitors:

Accepted Answer

The company's website

Question 11

Industry and professional associations develop ethical standards for marketing professionals because ethics are

Accepted Answer

sometimes unclear.

Question 12

Which of the following is an example of internal data:

Accepted Answer

A cash-register receipt

Question 13

A business that generates an idea for a new product that goes along with an existing product is creating a ____ product.

Accepted Answer

complementary

Question 14

An electronic data interchange (EDI) system facilitates a company's ability to

Accepted Answer

manage product availability.

Question 15

It is most likely to occur if a business intentionally presents marketing information in an unethical or deceptive way:

Accepted Answer

Lower credibility

Question 16

A marketing plan has, current market, outlines, objectives, strategies, and methods of evaluation what is missing?

Accepted Answer

Allocation of responsibility

Question 17

Which situation is an example of SUGGING?

Accepted Answer

tells a customer that s/he is conducting research, and begins a sales pitch

Question 18

Because people buy benefits rather than features, product planning should be approached from the _______ point of view.

Accepted Answer

consumer's

Question 19

What is the advantage to a business of having its employees generate product ideas as a group?

Accepted Answer

More participants provide a variety of perspectives.

Question 20

Businesses must be careful using external sources to obtain marketing-research information because the methods could be

Accepted Answer

unreliable.

Questions 20