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Persuasive techniques Flashcards | StudBud
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Persuasive techniques
what is social media advertising
product placement advertising is?
Persuasive techniques
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Answers
1
product placement advertising is?
an ad that is embedded on a website only
an ad that is embedded on a tv channel only
a commerical or ad on its own fully screen
any ad that is embedded into content
2
what is social media advertising
all of the above
tik tok
facebook
twitter/ instagram
3
name the five stages of negotiation in correct order
discuss, prepare, propose, baragin and agreement
propose, discuss, prepare, bargain and agreement
prepare, discuss, propose, bargain and agreement
agreement, bargain, propose, discuss, prepare
4
what happens in the propose stage?
ask for what you want
get what you want
lose what you want
settle for what someone else wants
5
what is gurellia advertising
conventional methods
less convential and usally less expensive
6
What is ethos
emotion
crediability
logic and reason
7
what is a compromise agreement
one person gets what they want the other doesnt
they both somewhat get what they want
they both get what they want
neither gets what they want
8
What is display advertising
both
neither
easily identifyable ad on a website
clickable ad
9
What is print advertising
both
newspapers
magazines
10
what is outdoor advertising
anything type of advertising outside the house
anything inside the house but not on any type of device
none
ONLY BILLBOARDS!!!!!!
11
Name a main way we show pathos
use statistics
play on ones emotion (show a craving)
add a celebrity
12
mobile advertising
cell phone
both
tablet
13
Name a main way to show logos
use statistics
play on ones emotion
add a celebrity
14
what is a walk away/ aka a lose/lose
neither get what they wanted
both get what they wanted
15
what happens in the bargain stage?
back and fourth dialogue on each others point of view
one person does all the talking no back and fourth
one person agrees with the other
16
What is direct mail advertising
comes to your mailbox
door to door salesmen
none
through the phone
17
what happens in the agreement stage
all of the different types of agreements are made
1 of the 4 agreements are made
18
what is television advertising
voice
both
people acting on tv
neither
19
What is logos
credability
emotion
logic and reason
20
what is negotiation
and they try to reach an agreement
both red and yellow
between 2 or more people with with same view points
between 2 or more people with different view points
21
what is agree to disagree/ aka win/lose
both get what they want
neither gets what they want
they somewhat get what they want
one person gets what they want the other doesn't get anything they wanted
22
What is Advertising
services through media
all of the above
products through media
information through media
23
radio advertising
both
people acting on tv
voice only
neither
24
name some factors that companies consider when buying advertising space
time of day
length of ad
all of the above
frequency the ad airs
25
what happens in the discussion stage?
neither
persuade other to see your point of view with facts/ pursausive techniques
both
discuss main points found during the prepare stage
26
what happens in the prepare stage
neither
key discussion points are found
research
both
27
what is paid search advertising
ad visible on a webpage
both
clickable ad
neither
28
what are the 4 types of agreements
walk away/ aka lose/lose
win/win
agree to disagree aka a win/lose
compromise
29
Name a main way one can show ethos
play on ones emotion
use statistics
add a celebrity
30
explain a win/win agreement
things stay the same
one person gets what they want
both people get what they want
31
What is pathos
credibility
emotion
logic and reason
32
public service advertising is?
promoting a product not a cause
promoting a cause not a product (such as help the abused dogs)
