Writing for PR - Ch. 2-3

Question 1

When you finish that lab report, please send it to Bill and ___.

Accepted Answer

me

Question 2

Tapping a group's attitudes and values to structure a meaningful message is ___.

Accepted Answer

channeling

Question 3

What makes an idea valuable?

Accepted Answer

It solves a problem

Question 4

One can create news for an organization by giving and receiving awards.

Accepted Answer

True

Question 5

The communication process is not necessarily interactive.

Accepted Answer

False

Question 6

News releases most acceptable to media gatekeepers are those with ___.

Accepted Answer

a local angle

Question 7

The art of using language effectively and persuasively is ___.

Accepted Answer

rhetoric

Question 8

What tool sends to your inbox updates on news, info, & discussions about a certain topic ?

Accepted Answer

Google Alerts

Question 9

___ may be the most important characteristic of news.

Accepted Answer

Timeliness

Question 10

The diffusion theory has 5 steps: awareness, interest, ___, evaluation, and adoption.

Accepted Answer

trial

Question 11

Media kits should include ___.

Accepted Answer

Answers 1, 2, & 3

Question 12

The most complex of Maslow's needs is ___.

Accepted Answer

self-actualization

Question 13

The orator's powerful speech has ___ my interest about environmental issues.

Accepted Answer

piqued

Question 14

To make a message more convincing, one must never use ___.

Accepted Answer

alternate facts

Question 15

The four elements of communication are a sender, ___, channel, and receiver.

Accepted Answer

message

Question 16

"Millions of Americans eat Crunchies Breakfast Treats" is an example of ___.

Accepted Answer

bandwagoning

Question 17

Taking someone else’s news and piggybacking on its newsworthiness is called “newsjacking”.

Accepted Answer

True

Question 18

Source credibility is defined by Aristotle as ___.

Accepted Answer

ethos

Question 19

Events that generate press coverage while increasing revenues are ___.

Accepted Answer

pseudo-events

Question 20

People not believing or acting on a contrary message to their dispositions is ___.

Accepted Answer

cognitive dissonance

Question 21

When getting to know an organization, one should ask ___.

Accepted Answer

1, 2, & 3

Question 22

PR writers who place stories in traditional mass media, websites, & social media are ___.

Accepted Answer

publicists

Question 23

Communication does not occur if the audience does not understand your message.

Accepted Answer

True

Question 24

About ___ of the content found in mass media today is supplied by PR sources.

Accepted Answer

50%

Question 25

The guidelines for brainstorming are ___.

Accepted Answer

1, 2, & 3

Question 26

The number of participants and length of time for a brainstorming session is w/out guidelines.

Accepted Answer

False

Question 27

When identifying the primary reason for generating new content, one should ___.

Accepted Answer

1, 2, & 3

Question 28

A graphic symbolizing a given organization is used for ___.

Accepted Answer

branding

Question 29

Brochures, videos, and seminars are appropriate for passive audiences.

Accepted Answer

True

Question 30

When searching for news, fact-checking is desirable but not mandatory.

Accepted Answer

False

Question 31

___ my book to Prof. Byrnes down the hall, please, & ___ me today's newspaper when you return.

Accepted Answer

Take; bring

Question 32

Atlantic City's Chamber of Commerce extended the summer tourist season past Labor Day with ___.

Accepted Answer

The Miss America Pageant

Question 33

Which is an example of an Internal News Source?

Accepted Answer

Organizational brochure

Writing for PR - Ch. 2-3

Questions 33

Writing for PR - Ch. 2-3

Questions 33