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[China] Outbrain Academy Sep19 Flashcards | StudBud
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[China] Outbrain Academy Sep19
[China] Outbrain Academy Sep19
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StudBud Administration
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Flashcards
13 cards
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Practice quiz
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Questions
13
Answers
1
Why do Native Ads perform better than Banner Ads?
Coz NativeAds tap on to only the conscious part of the brain
Coz the brain can process Native Ads faster
Coz Native Ads transmit more dopamine to the brain
Coz Native Ads require the use of the entire brain
2
Which of the following best describes Outbrain?
Outbrain recommends related stories
Outbrain personalizes your content experience
Outbrain is an ad network
3
You found a negative 3rd party review of your client's competitor. Can you amplify this?
No
Yes
4
What are Outbrain's strengths?
Brand safety features
It's network of premium sites
Transparency & Control
All of the above
5
CNN-Finance section have few conversions but high CPA . What is the best solution for optimisation?
Block the Section CNN- FINANCE
Adjust the CPC for CNN-FINANCE
Block CNN
Pause the campaign
6
What is the buying model on Outbrain?
Cost Per Click (CPC)
Cost Per Mille (CPM)
Cost Per Action (CPA)
Cost Per View (CPV)
7
Can you target someone who has an ad blocker installed?
Yes
No
8
Outbrain has higher reach than Facebook in US. True or False?
True
False
9
What factors are considered by the algorithm?
Trending articles
Your current location
The topics you like to read
All of the above
10
How many people can Outbrain reach every month?
1 billion
500 million
1 million
1.5 million
11
Can you run a campaign with only 1 URL?
Yes
No
12
Advertisers can optimize their Outbrain campaign according to what metric?
Cost Per Acquisition
Cost Per Install
Cost Per View
All of the above
13
What page type can you run on Outbrain?
Product page
Video
All of the above and many more
Quiz
