Sports and Entertainment Chapter 1

Question 1

_______ is the amount of money individuals have available to spend after paying for necessities

Accepted Answer

discretionary income

Question 2

Sports marketing is a billion dollar global industry that has a major impact on the economy

Accepted Answer

True

Question 3

The ____ is what a business offers customers to satisfy needs

Accepted Answer

product

Question 4

To satisfy customer needs, you must do all of the following except

Accepted Answer

charge prices to maximize company profits

Question 5

Entertainment marketers can receive instant feedback through

Accepted Answer

all of the answers

Question 6

Marketing is the creation and maintenance of

Accepted Answer

satisfying exchange relationships

Question 7

Which of the following is an element of distribution?

Accepted Answer

all of the above

Question 8

Gross impressions do not

Accepted Answer

occur accidentally

Question 9

Researching the demographics of a fan base would be associated with which core standard?

Accepted Answer

marketing-information management

Question 10

______ involves the locations and methods used to make products available to customers

Accepted Answer

distribution

Question 11

_______ is the blending of the four marketing elements

Accepted Answer

marketing mix

Question 12

The success of sports marketing does not depend upon

Accepted Answer

ambush marketing

Question 13

A professional sports team decides to move to another city. This decision is part of...

Accepted Answer

market planning

Question 14

Making customers aware of products and encourages them to buy

Accepted Answer

Promotion

Question 15

Gross impression can

Accepted Answer

all of the answers

Question 16

All of the following are forms of promotion except

Accepted Answer

government regulations

Question 17

Television initiated the merger of technology and entertainment

Accepted Answer

False

Question 18

The popularity of teams and sports figures is based upon?

Accepted Answer

winning

Question 19

Discretionary income is the amount individuals earn before deductions are removed from salary

Accepted Answer

False

Question 20

Which of the following standards of marketing involves collecting data for future decisions

Accepted Answer

marketing-information management

Question 21

Which of the following can be considered entertainment?

Accepted Answer

both a and c

Question 22

The success of entertainment events depends on promotion to prospective customers

Accepted Answer

True

Question 23

Fisher Price tests new toy ideas with children and parent to make sure they enjoy. This is

Accepted Answer

product management

Question 24

Marketing involves

Accepted Answer

all of the answers

Question 25

All of the following factors are important to the success of sports marketing except

Accepted Answer

celebrities

Question 26

The primary focus of marketing is

Accepted Answer

satisfying customer needs

Question 27

Selecting a good city to host the Super Bowl is an example of distribution of entertainment

Accepted Answer

True

Question 28

Customer needs should be the primary focus of marketing

Accepted Answer

True

Question 29

Product/service management involves___________products

Accepted Answer

all of the above

Question 30

Which of the following does not demonstrate the emotional value of sports?

Accepted Answer

catching the latest baseball scores while watching the news

Question 31

All of the following are demographics except

Accepted Answer

price

Question 32

financing

Accepted Answer

involves budgeting for marketing activities

Question 33

The term entertainment is generally applied to games of athletic skill

Accepted Answer

False

Question 34

Gathering and using information about customers to improve business decision making involves

Accepted Answer

marketing information management

Question 35

Whatever people are willing to spend their money and spare time watching

Accepted Answer

entertainment

Question 36

_____ includes age, race, gender, and income level

Accepted Answer

demographics

Question 37

Which of the following statements is not true?

Accepted Answer

the first televised sports spectacular was a baseball game

Question 38

Television is considered a more mature distribution medium than the internet

Accepted Answer

True

Question 39

Which of the following marketing mix elements makes consumers aware of products and events?

Accepted Answer

promotion

Sports and Entertainment Chapter 1

Questions 39

Sports and Entertainment Chapter 1

Questions 39