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Marketing Functions! Flashcards | StudBud
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Marketing Functions!
Marketing Functions!
20 terms
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StudBud Administration
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2,006 plays
The seven functions of marketing
Flashcards
20 cards
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Practice quiz
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Host live
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Questions
20
Answers
1
___ is the effort to inform, persuade, or remind potential customers about products or services
Risk Management
Selling
Distrbution
Promotion
2
Which one of these is NOT part of the 5 P Marketing Mix?
Price
Promotion
Pineapple
People
3
Styles of winter coats are selected to be sold in Macy's.
Distribution
Selling
Promotion
Pricing
4
This involves grouping people with similar lifestyles, as well as shared attitudes and values.
Geographics
Target market
Psychographics
5
You answer survey questions about your service at Top Golf.
Distribution
Risk management
Product Service Management
Marketing Information Management
6
Snow shovels are stored in a warehouse until the winter season.
Distribution
Selling
Financing
Pricing
7
The Sterling Chipotle purchases insurance to guard them against fire.
Risk management
Product Service Management
Distribution
Marketing Information Management
8
Gathering information, storing and analyzing it are all part of ?
Marketing Information Management
Risk Management
Financing
Product Service Management
9
Harris Teeter has decided to use social media ads rather than television commercials.
Promotion
Distribution
Selling
Pricing
10
You answer the customers question about the new iPhone 7.
Financing
Distribution
Selling
Pricing
11
Spirit Halloween store borrows money to purchase additional stock.
Risk management
Promotion
Selling
Financing
12
To make money Macy's marks up the cost of their products by 15% based on cost.
Financing
Pricing
Selling
Distribution
13
Obtaining, developing, maintaining, and improving a product or product mix are all a part of?
Marketing Information Management
Risk Management
Financing
Product Service Management
14
Cava employees are all trained on how to handle emergency situations.
Promotion
Risk Management
Selling
Marketing Information Management
15
___ is the process of classifying people who form a given market into even smaller groups.
Risk Management
Market Segmentation
Product Service Management
Marketing Information Management
16
Age, gender, marital status, ethnic background &occupation are statistics often referred to as?
Groups
Target Market
Demographics
Promotin
17
RJ's Lumber supply ships a load of wood flooring to Home Depot.
Selling
Distribution
Financing
Promotion
18
McDonald's decides to
add
a turkey sausage wrap to their menu.
Distribution
Pricing
Promotion
Product Service Management
19
Which of these activities is NOT needed in Market Planning.
Dancing
Presenting data
Using data to create a marketing plan
Determining information needs
20
On "Black Friday" Best Buy will mark down their flat screen T.V.'s by 30%.
Pricing
Selling
Distribution
Market Information Management