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Marketing Mix

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Questions 10

Answers

1
What are the four utilites?
Time, Structure, Price, Possession
Place, Time, Form, Price
Place, Possession, Time, Form
Possession, Consumer, Time, Selling
2
A person or organization hat buys goods or services from a store or business is...
Consumer
Market Mix
Generation
Customer
3
Marketing Utilities are ONLY the physical parts of a product
False
True
4
Marketing Information Managment is...
Deciding how much to charge for goods and services
Communicating with potential customers to inform, persuade, or remind
The concepts and strategies used to develop and target specific audiences
Information on customers obtained through market research
5
What is the Market Mix?
Demographics, Geographics, Psychographics
Product, Place, Price, Promotion
Product, TIme, Place, Promotion
Customer and Consumer
6
A person who purchases goods or services for personal use is...
Target market
Customer
Consumer
Customer profile
7
What is the difference between Goods and Services?
Services are tangible and Goods are not
Goods are tangible, services are for satisfying needs
Goods are what customers want- Services are what customers need
All of the above
8
What is NOT a core function
Market Planning
Pricing
Customer profile
Distribution
9
An aspect of marketing that combines customer information with customer service and marketing communications is..
Market planning
CRM
MIM
Marketing
10
When making a customer profile, what would you need to know?
All of the above
Geographics, Demographics, Psychographics
Generation / Year of Birth
Income, Marital Status, Gender, Age,