Early morning quiz 26oct

Question 1

When companies measure the number of people who are willing and able to buy their products, they are measuring ________.

Accepted Answer

demand

Question 2

Today, marketing must not be understood in the old sense of ________.

Accepted Answer

tellingand selling

Question 3

A short definition of marketing is "meeting needs profitably."

Accepted Answer

True

Question 4

The ________ concept holds that achieving organizational goals depends on knowing the needs and wants of target markets

Accepted Answer

marketing

Question 5

________ is the act of obtaining a desired object from someone by offering something in return.

Accepted Answer

exchange

Question 6

Managers of ________ businesses concentrate on achieving high manufacturing efficiency, low costs, and mass distribution

Accepted Answer

production oriented

Question 7

Car rental firms, hair dressers, and management consultants provide ________.

Accepted Answer

services

Question 8

________ reflects a customer's judgment of a product's performance in relation to his or her expectations.

Accepted Answer

satisfaction

Question 9

PC manufacturer, Lenovo, focuses on low labor costs and mass distribution. Lenovo most likely follows the ________.

Accepted Answer

productionconcept

Question 10

A firm's tangible offering to the market includes product quality, design, features, and packaging.

Accepted Answer

True

Question 11

Soccer's World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) ________.

Accepted Answer

event

Question 12

Product, price, place, and promotion make up the elements of a firm's marketing mix.

Accepted Answer

True

Question 13

Marketers identify which segments of buyers present the greatest opportunity. These segments are called ________ markets

Accepted Answer

target

Question 14

Which of the following concepts is based on a customer-centered philosophy?

Accepted Answer

the marketing concept

Question 15

The selling concept holds that consumers will favor those products that offer the most quality and performance.

Accepted Answer

False

Question 16

The "Malaysia, Truly Asia" ads to attract tourists is an example of ________ marketing.

Accepted Answer

place

Question 17

________ are basic human requirements, while ________ are the ways in which those requirements are satisfied.

Accepted Answer

Needs;wants

Question 18

The selling concept holds that consumers will favor products that offer the most in quality and performance

Accepted Answer

False

Question 19

Wants are basic human requirements, such as food and shelter.

Accepted Answer

False

Question 20

The production concept is one of the newest concepts in business.

Accepted Answer

False

Questions 20