Home Library Explore SAT

Home Library Explore SAT

10/14/19 Flashcards | StudBud

Explore/10/14/19

10/14/19

7 terms·StudBud Administration·149 plays

Imported from external platform

Flashcards7 cardsFPractice quizPHost liveL

Questions 7

Answers

1
Pioneer or breakthrough products
can change consumer preferences
incorporate reverse engineering outputs
require the use of concepts testing services
will likely result in late maturity buying
2
One of the potential benefits to a firm of introducing new-to-the-world products or services is
ability to capitalize on existing consumer preferences
establishment of a completely new market
late majority marketing
cost savings
3
All of the following were considered a new-to-the-world product or service when introduced except
the iPad
personal digital assistant
the Internet browser
the Mercedes mini sport utility vehicle
4
SUV's were heavily promoted in the U.S. but not Europe where gas is heavily taxed and roads are smaller
not compatible with Europeans market conditions
provided equivalent relative advantage for Europeans
involved technology that was too complex
did not provide benefits that were observable
5
A product in the___stage faces intense competition on price
growth
decline
maturity
introduction
6
The process by which the use of a new product or service spreads throughout a market group is
diffusion of innovation
new product introduction
the product life cycle
lead user dispersion
7
As a promotion tool, samples are used for new products when___ will influence diffusion
Trialability
observability
complexity
compatibility