Quiz MKT2245

Question 1

Press releases are activities that fall under the umbrella of:

Accepted Answer

Public Relations

Question 2

Social media has increasingly become mainstream media, particularly for younger customers of hospitality and tourism.

Accepted Answer

True

Question 3

One of the goals of a company’s social media plan should be to engage its customers and create a conversation.

Accepted Answer

True

Question 4

Potential event segments for a tourist destination include all of the following, except for:

Accepted Answer

Extreme Weather Events

Question 5

Which of the following is NOT a PR technique?

Accepted Answer

Telemarketing

Question 6

Which of the following is NOT an example of a sales promotion?

Accepted Answer

Personal Selling

Question 7

Direct interactions between customers and companies in the social media space give customers a sense of:

Accepted Answer

Community

Question 8

Prospecting involves deciding on how to articulate the vision of the company.

Accepted Answer

False

Question 9

User Generated Content (UGC) is when the company sends someone to your house to film you using their product.

Accepted Answer

False

Question 10

When employees try to sell a higher priced alternative to a potential customer, it is called:

Accepted Answer

Up-selling

Question 11

Initial destination marketing efforts usually start with _____

Accepted Answer

The attractions and resources at hand

Questions 11