Marketing, Unit 4 ~ Product Dynamics

The highest level of exellence in products

A brand created by a manufacturer for its own products.

Characteristics of something that exists but is not physical and cannot be touched.

Process of finding and obtaining items needed for company operation.

The tangible parts of a brand include all of the following except its _____.

Market in which most of the potential customers who need, want, and can afford a product.

The need-satisfying quality of a product is a product benefit.

A feature that can be added to a product at the customers request

Glass cleaner can be sold as a consumer product or a business product

Use of computer for designing goods.

Product that is not branded.

Business that buys products to resell to final consumers

The name given to a product that consists of words, numbers, or letters that can be spoken.

Goods that require mainly machines for production

Developing a totally new product to meet specific target market needs

The person who selects products to sell at a retail store is called a _____.

Need-satisfying ability of a product.

Refers to the words, phrases, symbols, or designs that identify the source of goods.

The ability to produce something new

Trying out a service on a few selected customers to make sure that everything runs smoothly.

Buying items for company operations from a company outside the United States.

Aspect of a product that is better that the competitors' products.

The United States is now considered primarily a(n)_____.

A physical characteristic of a tangible product.

The brand of a specific product.

Manufacturing that is done in a foreign country

Goods that require mainly workers for production

A brand that represents the whole company

Actions marketers take to create a certain image of a product in the minds of customers.

A service that is___can have unsatisfied customers if customers do not communicate to provider

Image that a brand has in the mind of the customer

Developing strategies for a campany's product mix.

The four product elements that can be changed are the basic product, name, usage, and _____.

An adequate level of quality in products

All of the following are terms used to describe a retail buyer except_____.

Business products include those products used in making new products.

Making of large numbers of identical products for sale to large numbers of customers.

Another term for a logo is ____.

Working model of the actual product

Mark or design placed on a product to distinguish it from other products.

All the types of products that a company sells

Developing strategies for a company's mix is called_____.

"Just Do It" is an example of a ____ for the Nike brand.

One marketing mix that is used with minimal changes in all markets.

Situation in which the customer will buy only a certain brand of a product.

Introducing a new product to a small portion of the target market.

A brand owned by a reseller.

Production of the service cannot be separated from use of the service.

Comparing one company's processes with the processes of the leading company. 

A ___ is often used to first introduce a new product.

Making changes in product and/or promotion to meet target market's culture, needs, and wants

Items held in storage

Use of computers to control production processes.

Use of machines to perform tasks that were originally done by people.

The "swoosh" is an example of a ____ for the Nike brand.

Document stating the quality of a product and promising to correct these problems if they occur

Describes an object that exists physically and can be touched

Group of similar products made by many companies

Same as a trademark, except that it identifies and distinguishes the source of a service.

Products sold to customers for personal use.

Products solf to business for business use.

Group of similar products made by one company

Large-Scale production process; usually takes place in large factories equipped with machines

All the sale in a product category

The level of excellence in something.

A product that cannot be stored for later use

The middle range of quality in products.

Phrase or sentence that summarizes some essential aspect of the product

Equipment that can be programmed to automatically do mechanical tasks.

A product strategy starts with the decision about _____.

Stages that a product or a product category goes through from its beginning to its end.

Picture, design, or graphic image that is associated with a brand; can include the brand name

Promise that a product has a certain quality or will provide satisfaction

_____ is another term for materials used in manufacturing.

Degree to which something is produced without waste of time or materials.

Process of keeping track of al items held in storage