Social Media Marketing Manager

Question 1

Promoting ads on social media usually works n a pay-per-action system where a business pays:

Accepted Answer

.50-1.00 per click

Question 2

What is the primary goal of SMM?

Accepted Answer

Not only to sell, but to build a brand

Question 3

Metrics are the numbers that you need to look at and analyze in order make decisions:

Accepted Answer

True

Question 4

In speaking about Metrics, what does the 'KPI' acronym mean:

Accepted Answer

Key Performance Indicators

Question 5

Which of the following tasks do you need to get a good handle on for a good a SM campaign?

Accepted Answer

All of the above

Question 6

Which of the following is not a component of the metric "Awareness"?

Accepted Answer

Comments

Question 7

If your business only has a few followers, that is probably a good indication of what?

Accepted Answer

That there is a lack of awareness about your company/product

Question 8

In this industry, the percent of your budget that you should spend on posts should be:

Accepted Answer

25% on creating content, and 75% on promotion

Question 9

Hopefully you learned that high activity matters so which platform should you post on the most?

Accepted Answer

Twitter & Pinterest

Question 10

Which of the following are not components of the metric "Engagement"?

Accepted Answer

Mentions

Question 11

Which of the following is not a component of the metric "Sales"?

Accepted Answer

Reactions

Question 12

It's simple to post the same content on multiple platforms, but is that a good thing to do?

Accepted Answer

Yes

Question 13

Hopefully you learned that timing matters, so when is the best time to post on Instagram?

Accepted Answer

4-6 p.m.

Question 14

Which one of these metrics is in the proper order?

Accepted Answer

Awareness, Engagement, Sales

Question 15

Which of the following is not a metric?

Accepted Answer

Promotions

Questions 15