IBUS Turing Ideas & Market Reserach

A creative problem-solving technique that involves generating a large number of fresh ideas

A description of the person or company that is likely to buy your product or service.

A specific group of consumers at which a company aims its products and services

What does the W in SWOT stand for?

where your competitors are offering the same product or service, but they have different marketing and business goals

Researching an industry online is an example of what type of research?

What does the O in SWOT stand for?

Your competitors are in the same line of business and they are offering the same product and service.

What does the S in SWOT stand for?

A list of questions to ask customers to find out information.

What does the T in SWOT stand for?

Thoughts or concepts that come from creative thinking

Identifying and examining the characteristics of a competing firm.

Information collected for the very first time to fit a specificpurpose.

Data that describes a group of people