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Persuasive Techniques
Persuasive Techniques
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Persuasive Techniques
Flashcards
13 cards
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Questions
13
Answers
1
A _________________ is a writer's/advertiser's position on a problem or issue.
Evidence
Claim
Support
2
The reasons and evidence used to help prove a claim is also known as:
Problem
Support
Position
3
Tapping into people's desire to belong to a group is an example of-
Appeal to Vanity
Negative Associations
Bandwagon
Emotional appeal
4
What persuasive technique is used in this ad?
Negative Association
Loaded Language
Positive Association
Appeals by Association
5
What persuasive technique is being used in this advertisement?
Bandwagon
Negative Association
Appeal by Association
Fear
6
"Sparkling waters, silky sands, and breezy air await you." This is an example of
Words with Positive Association
Appeal to Vanity
Appeals by Association
Testimonial
7
What technique tries to persuade everyone to join in and belong to a group?
Loaded Language
Emotional Appeals
Bandwagon
Testimonial
8
When an ad makes people feel as if their safety, security, or health are in danger?
Appeals by association
Testimonial
Appeal to Fear
Bandwagon
9
When you appeal to a person's vanity you use.....
Claim
Loaded language
Fear
Flattery
10
Which technique relies on the backing of a celebrity, expert, or satisfied customer?
Testimonial
Support
Loaded Language
Claim
11
Synonym or meaning for the word persuade-
To Convince
All of the Above
To Try to change someone's thoughts, beliefs, or actions
To Sway
12
What persuasive technique is used on this sign?
Bandwagon
Words with Negative Associations
Fear
Appeal to Vanity
13
What technique uses strong feelings, rather than facts and evidence?
Appeal to Vanity
Emotional Appeals
Testimonial
Appeals by Association
