Media Writing Final Exam!

Which sentence is written in active voice?

What is the *main* goal of advertising?

The ultimate goal of copyediting is to...

Which of these is the name for a stage of website development?

Which of these are the most important pro news writing standards?

True or False: Copy editors must be expert writers.

Which of these best describes social judgment theory?

Which best describes a social media audit?

Which point is NOT suitable for email?

Which of these is NOT a media category?

Which philosopher is credited with developing ethos, pathos, & logos?

According to AP Style, which of these months should not be abbreviated?

At which level should journalism writing be targeted?

Pathos is based on a person's ___.

Which of the following is NOT protected by the First Amendment?

What does "AP" stand for?

Which of these is NOT a category of online advertisements?

Which is the definition of libel?

What is another definition of "performance always precedes publicity"?

Which is an example of downward communication?

Copy editors must have questioning minds to best benefit...

Why do companies invest so much in their websites?

What is the name of the story used when the anchor reads the story that is pictured behind?

Which of these is an example of obscenity that does not have First Amendment rights protection?

Logos is based on a person's ___.

Ethos is based on a person's ___.

Broadcast stations are licensed by what entity?

Why is brevity a journalism industry standard?

Which of these is NOT one of the listed three roles of advertising?

How many stages are there to the copyediting process?

What is the difference in how famous ppl must prove libel vs ordinary ppl?

A comprehensive news story recorded and edited by the reporter is called a ___.

Which of these is not a style strategy for webpage copy?

Media pros consider their __ and __ as they write.

What does FAJA stand for?

Which field is considered to be the most creative?

Professional writers prefer active voice because...

Which of the following is NOT part of the 3 Cs?

Broadcasting is

Great ad copywriting is all about ___.

The First Amendment is set up to the watchdog for which entity?

How do media ethics and media law differ?

True or false: Writing and proofing your own work is the same thing.

Which BEST describes a memo?

In broadcast news, SOT refers to which of the following?

True or false: Is it acceptable to copyedit with one thorough review.

Which of these is NOT a sound type used in radio commercial production?

Which type of website structure is most often used by a comp selling a new competitive product?

What is the definition of semiotic signs?

What is another term for paid media in which the sponsor controls all aspects of the message?