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Unit 9 Exam Flashcards | StudBud
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Unit 9 Exam
Unit 9 Exam
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This test will cover all concepts covered in Unit 9: Graphics, Typography, and logo design.
Flashcards
27 cards
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Practice quiz
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Questions
27
Answers
1
This is a _____________ logo.
Brandmark
Combomark
Wordmark
Emblem
2
Name this type of logo...
Lettermark
Brandmark
Emblem
Combomark
3
Which word is considered Hierarchy on this website page?
Dare
About
Home
Penguin
4
Graphics can be...
Considered a subpar art form.
None of these
Difficult to create in raster format.
Functional or artistic
5
What is leading?
The space between lines of text
The amount of characters used in a body of text
Words that guide and inform.
The weight of individual letters
6
The 5 principles of logo design are...
Bold, themed, universal, whimsical, attractive
Texture, scale, width, line, space
Simple, memorable, timeless, versatile, relevant
Exciting, colorful, bold, versatile, shocking
7
What does a graphic designer do?
None of these
Design typography writing templates for businesses.
Create visual concepts to communicate ideas
Create artistic content and visuals
8
What font type are these?
Helvetica
Sans Serif
Light weighted
Serif
9
Graphics are functional and useful because...
They inform
All of the above
They are universal
They help guide viewers.
10
What does a graphic artist do?
Create narratives
Create graphic illustrations
All of the above
Create ideas
11
Which type of graphic is infinitely scalable?
All of the above.
Raster
Comics
Vector
12
What type of logo is this?
Emblem
Brandmark
Wordmark
Lettermark
13
What is Kerning?
None of these
When the baseline of text is skewed
The weight of individual letters in font types
The space between specific letters
14
This type of logo is a...
Lettermark
Wordmark
Emblem
Combomark
15
Raster graphics contain _________, which don't allow for scalability.
Jpg and Png formats
Transparency
Pixels
Layers
16
Graphics used for logo design typically include...
Typography
Typography, an image(s), and color
Mostly shapes
Illustrated images and color
17
Typography makes written language...
A cryptic device.
Universally understood.
An obscure artform.
Legible, readable, and appealing.
18
The 2 types of graphics are...
Vector and raster.
Pixelated and flat.
Figural and abstract.
Design and artistic.
19
This is a ___________ font type.
Linear
Typeface
Serif
Bold weight
20
What is the purpose of using Hierarchy in Typography?
To guide the viewers eye to what's most important.
To establish balance in Typography design.
To show variance in marketing layouts.
To convey SHOUTING through text.
21
What is Typography?
Photography of lettering styles.
The art and technique of arrange letters (type).
The design and layout of graphs.
The art of working with a Typograph.
22
What type of logo is this?
Lettermark
Emblem
Brandmark
Wordmark
23
This is an example of...
Graphic art
Animation
Informational graphics
Graphic design
24
A graphic designer's intent is usually....
Artistic expression
to tell a story
Marketing, consumer based
to show technical skill
25
What is Tracking?
The space between individual letters
Text that is underlined.
A form of annotating text.
Keeping track of text in composition
26
Graphics are made to...
Inform people
Illustrate images and text
All of the above
Entertain people
27
This is an example of...
Sharply executed signage
Bad leading
Bad kerning
Poor tracking
