Propaganda in Advertising

What is this one?

Name the propaganda technique: "Power, beauty, and soul." (Aston Martin)

Manipulating information by omitting facts and presenting only the good information about a product, idea, or candidate.

What type of propaganda is this?

What type of propaganda is this?

Encouraging people to think or act a certain way because other people are doing it.

Name the propaganda technique: "The greatest tragedy is indifference." (Red Cross)

A public figure or celebrity endorses a product or brand.

What form of propaganda is this?

What technique is this picture?

What is this picture of?

What is this?

Name the propaganda technique: "The Uncola." (7Up)

The speaker presents himself as a regular person ("average Joe") and can understand the audience.

What form of propaganda is this?

Name the propaganda technique: "Outwit. Outplay. Outlast." (Survivor)

What form is being used in this picture?

Appealing to the emotions or feelings of the audience; evoking a strong positive or negative attitude toward something.

What technique is being used?

Making a product or idea seem better or worse because it is associated with something that ALREADY gives + or - feelings

What technique is this?

Name the propaganda technique: "Innovation." (3M)

What type of propaganda is this?

Name the propaganda technique: "Nothing compares to family." (Skechers)

Name the propaganda technique.

Attaching a negative symbol or attribute to the competition in order to create a negative opinion.

Name the propaganda technique: "get N or get out." (Nintendo)

What is this form?

Plays on what people are most afraid of; warns that harm or disaster will result if a course of action isn't followed.

Use of vague words or phrases to evoke powerful emotions (without conveying information).

What two techniques are being used?

Name the propaganda technique: "The happiest place on Earth." (Disney World)

Name the propaganda technique: "Be like Mike (Michael Jordan)." (Gatorade)

What form of propaganda is this?

A power statement or word is stated over and over to emphasize or bring attention to the word or statement.

What type of propaganda is this?