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SPOR20102 Sports Marketing and CRM Systems Week 1 2023-24 Flashcards | StudBud

Explore/SPOR20102 Sports Marketing and CRM Systems Week 1 2023-24

SPOR20102 Sports Marketing and CRM Systems Week 1 2023-24

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Questions 6

Answers

1
This module is assessed by two elements - what are they?
Portfolio and report
Pitch and report
Presentation and essay
Interview and report
2
Which of these textbooks is the core textbook for this module?
Introduction to Sport Marketing
Winning with Data in the Business of Sports
Digital Sport Marketing: Concepts, Cases and Conversations
Introduction to Marketing Management
3
Just for a bit of fun... where is the Ryder Cup being held over the next week?
Gleneagles, Scotland
Marco Simone Golf and Country Club, Italy
Le Golf National, France
Medinah, Illinois, USA
4
What platform will you be using to complete a range of CRM activities for your 2nd assessment?
Microsoft Dynamics
Hubspot CRM
Salesforce Trailhead
Oracle Cloud Platform
5
Which of these do you think are considered to be marketing skills?
Copywriting
Search engine optimisation (SEO) analysis
Social media management
All of the above
6
What does CRM stand for?
Consumer Relationship Manager
Customer Relationship Management
Consumer Reward Marketing
Customer Related Marketing