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Economic Utility Flashcards | StudBud
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Economic Utility
Economic Utility
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StudBud Administration
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Marketing Essentials Terms from chapter 1.1, 1.2
Flashcards
10 cards
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Questions
10
Answers
1
Which is not one of the three offerings in the scope of marketing?
research
goods
ideas
services
2
Having a product where customers can buy it
form utility
possession utility
time utility
place utility
3
Having a product or service available at a certain time of year or convenient time of day
place utility
information utility
Time utility
form utility
4
Businesses should strive to satisfy customers' needs and wants while generating a profit is...
economic benefits
competition
marketing concept
economic utilities
5
The exchange of a product for money
information utility
place utility
possession utility
form utility
6
Communication with the customer is what type of utility?
place
form
possession
information
7
Which of the following is not an economic benefit of marketing?
dissatisfied customers
New and Improved products
lower prices
economic utility
8
Which was not mentioned as part of customer relationship management?
marketing communications
customer service
close-out sales
customer information
9
This is changing materials into usable goods or putting parts together to make them more useful
form utility
time utility
possession utility
place utility
10
The scope of marketing includes many processes to create exchanges and satisfy customers.
False
True
