SEM II 2.08 - 2.09

What does trade dress protect?

What portion of the license agreement specifies theexact begin and end dates of the contract?

Which of the following is an example of coordinating promotional activities:

Which statement is true regarding the importance of fans supporting sport activities?

When should sport/event organizers consider hiringa promotional agency?

Sports marketers use public-relations strategies to create & maintain which characteristic?

A guideline to follow when preparing promotional budgets is to keep them flexible because they

One reason why many businesses contract with advertising agencies is to obtain

Marketers often develop and publish a promotional calendar in order to use the calendar as a(n)

Which is an example of a sales promo using a special event to increase attendance @ a ball game

One of the benefits to a business of using an advertising agency is that the

A business coordinates its advertising, visual merchandising, and special events in order to

A business that uses advertised specials to attract customers should used displays to:

What is the primary factor that marketers must consider when getting promotional funds?

Small start-ups that sells to other businesses might consider allocating its promo budget on:

A characteristic of a full-service advertising agencies that it contains a

The main characteristic of a full-service advertising agency is that it

What should every sport organization do before registering a trademark?

Which situation might a business decide to increase the % of net sales to its promo budget?

Which is a factor that businesses often consider when selecting advertising agencies:

Which might business lose if it fails to inform about the about goods and services promoted?

What does the license grant portion of the licens eagreement specify?