What is the difference between structured and unstructured data?

Structured data are neat unstructured data include text and images.

What is the definition of market-basket analysis?

You can craft razor-focused promotions looking at what people buy together

What is the definition of customer equity?

It treats your relationships as financial assets

What is the definition of descriptive research?

Research that uses large samples and numbers to describe what’s happening.

What is the definition of online panels and surveys?

Companies post questionnaires on their websites or social channels.

What is the definition of big data?

The flood of structured and unstructured information.

What is the definition of conversion rate?

The percentage of site visitors who do exactly what you want.

What is the definition of motivation?

Internal drive that directs behavior toward satisfying needs and wants.

What is the definition of behavioral tracking?

Logging every site you visit to understand what you care about .

What is the definition of exploratory methods in research?

In-depth interviews or observations.

What is the definition of emotional contagion?

The phenomenon where negative emotions keep users online longer.

What is the definition of behavioral tracking?

Logging every search you type and every site you visit.

What are the principles of ethical data use?

Transparency, Consent, Minimization, Security.

What is the definition of cost-per-order (CPO)?

How much you spend in ad dollars to generate each sale.

What is the definition of secondary data?

Government reports, and industry studies.

What is the definition of secondary data?

Work that’s already out there

What is the definition of predictive technology?

The blend of individual tastes plus big-data patterns .

What is the definition of causal research?

Testing the independent variable and how it affects the dependent variable.

What is the definition of customer relationship management (CRM)?

Tracking what each customer does and likes to tailor offers for them.

What is the definition of primary data?

surveys, interviews, or observations.

Which ROI metric would you prioritize for a brand-focused awareness campaign versus a direct-response campaign?

Engagement Rate for brand awareness Conversion Rate for direct response.

What is the definition of causal research?

Research that tests cause and effect

What is the definition of primary data?

Surveys, interviews, or observations.

What is the definition of persuasive design?

The design of apps to exploit emotions and habits to keep users engaged.

What is the definition of descriptive research?

Research that uses large samples and numbers to describe what’s happening.

What is the definition of perception in consumer behavior?

How consumers select, organize, and interpret sensory information.

What is the definition of lifetime value in marketing?

It estimates how much profit a single customer will bring in over decades.

What are the key consumer-behavior metrics?

Brand Knowledge, Attitude,Intentions, Purchase Habits, Customer Loya

What is the definition of market-basket analysis?

Looking at which products people buy together

What is the definition of anticipatory shipping?

Amazon’s analyzing past orders to start packing items before you 'buy.'

What is the definition of big data?

The flood of structured and unstructured information.

What is the definition of customer relationship management (CRM)?

Tracking what each customer does and likes to tailor offers to them.

What is the role of oxytocin in consumer behavior?

It strengthens social connections, trust, and empathy.

How would you balance personalization with privacy in a new mobile app?

By ensuring transparency and obtaining consent for data collection.

What is the definition of customer satisfaction?

How happy customers are with your service or product.

What is the definition of click-through rate (CTR)?

The share of people who saw your ad and actually clicked on it.

What is the definition of exploratory methods in research?

in-depth interviews or observations.

What is the definition of online panels and surveys?

Companies post questionnaires on their social channels

What are the five steps of a high-involvement purchase?

Problem Search, Alternatives, Purchase Decision, Postpurchase Behavior.

What is the role of dopamine in consumer behavior?

It releases in anticipation of reward and drives goal-oriented behavior.

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Consumer Behavior and Marketing Ethics

41 termsStudBud Administration9 plays

Explore key concepts in consumer behavior, marketing ethics, and research methodologies in this engaging quiz.

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Questions 41

Answers

1
What is the difference between structured and unstructured data?
Structured data are easy to analyze, while unstructured data are not.
Structured data are qualitative, while unstructured data are quantitative.
Structured data are neat unstructured data include text and images.
Structured data are from surveys, unstructured data are from social media.
2
What is the definition of market-basket analysis?
Analyzing customer demographics to improve marketing strategies.
You can craft razor-focused promotions looking at what people buy together
A method of tracking customer purchases over time.
The technique of comparing prices across different retailers.
3
What is the definition of customer equity?
It measures the total number of customers a business has.
It calculates the average revenue per customer over a specific period.
It assesses the loyalty of customers to a brand.
It treats your relationships as financial assets
4
What is the definition of descriptive research?
The process of collecting data through surveys and experiments.
Research that focuses on understanding consumer motivations.
A method of analyzing qualitative data from interviews.
Research that uses large samples and numbers to describe what’s happening.
5
What is the definition of online panels and surveys?
A method of tracking customer purchases over time.
Companies post questionnaires on their websites or social channels.
The process of analyzing customer demographics.
A technique for evaluating marketing strategies.
6
What is the definition of big data?
The average amount of data generated by a single user.
The flood of structured and unstructured information.
The total number of data points collected by a company.
The process of analyzing data to find trends and patterns.
7
What is the definition of conversion rate?
The total number of visitors to your website in a given period.
The average revenue generated per visitor to your site.
The number of clicks on your ad divided by the number of impressions.
The percentage of site visitors who do exactly what you want.
8
What is the definition of motivation?
A type of consumer behavior.
Internal drive that directs behavior toward satisfying needs and wants.
A marketing strategy.
A method of advertising.
9
What is the definition of behavioral tracking?
The process of analyzing customer feedback to improve products.
Logging every site you visit to understand what you care about .
A method of tracking sales data over time.
The technique of monitoring social media interactions.
10
What is the definition of exploratory methods in research?
Strategies for conducting surveys and collecting data.
Techniques used to analyze large data sets for trends.
Methods for evaluating the effectiveness of marketing campaigns.
In-depth interviews or observations.
11
What is the definition of emotional contagion?
The strategy of using emotional appeals in marketing campaigns.
The process of sharing positive emotions through social media.
The phenomenon where negative emotions keep users online longer.
The method of tracking emotional responses to advertisements.
12
What is the definition of behavioral tracking?
The technique of monitoring social media interactions.
A method of tracking sales data over time.
Logging every search you type and every site you visit.
The process of analyzing customer feedback to improve products.
13
What are the principles of ethical data use?
Tracking, Monitoring, Reporting, Compliance.
Transparency, Consent, Minimization, Security.
Awareness, Engagement, Retention, Conversion.
Collection, Analysis, Storage, Sharing.
14
What is the definition of cost-per-order (CPO)?
The average revenue generated per order.
How much you spend in ad dollars to generate each sale.
The total cost of running an advertising campaign.
The percentage of orders that are returned by customers.
15
What is the definition of secondary data?
Information that is used for primary research purposes.
Government reports, and industry studies.
Data that is generated from social media interactions.
Data collected directly from consumers through surveys.
16
What is the definition of secondary data?
Data that is generated from social media interactions.
Information that is used for primary research purposes.
Data collected directly from consumers through surveys.
Work that’s already out there
17
What is the definition of predictive technology?
A method of analyzing past sales data to improve future marketing efforts.
The blend of individual tastes plus big-data patterns .
The process of tracking customer behavior online.
A technique for measuring customer satisfaction.
18
What is the ABC model of attitudes?
Awareness, Belief, Choice.
Affect, Belief, Choice.
Affect, Behavior, Cognition.
Action, Belief, Commitment.
19
What is the definition of causal research?
The process of collecting qualitative data from focus groups.
A method of analyzing consumer behavior through surveys.
Testing the independent variable and how it affects the dependent variable.
Research that describes trends and patterns in consumer behavior.
20
What is the definition of customer relationship management (CRM)?
Tracking what each customer does and likes to tailor offers for them.
The process of acquiring new customers through marketing campaigns.
A method of managing customer complaints and feedback.
A strategy for increasing sales through upselling and cross-selling.
21
What is the definition of primary data?
surveys, interviews, or observations.
Information gathered from social media and online platforms.
Data that has already been collected and analyzed by others.
Data that is used for secondary research purposes.
22
Which ROI metric would you prioritize for a brand-focused awareness campaign versus a direct-response campaign?
Engagement Rate for brand awareness Conversion Rate for direct response.
Customer Lifetime Value for both campaigns.
Click-Through Rate for brand awareness and Return on Ad Spend.
Cost-per-Order for both campaigns.
23
What is the definition of causal research?
Research that describes trends and patterns in consumer behavior.
A method of analyzing consumer behavior through surveys.
The process of collecting qualitative data from focus groups.
Research that tests cause and effect
24
What is the definition of primary data?
Data that is used for secondary research purposes.
Data that has already been collected and analyzed by others.
Surveys, interviews, or observations.
Information gathered from social media and online platforms.
25
What is the definition of persuasive design?
The process of creating visually appealing advertisements.
The strategy of using persuasive language in marketing materials.
The method of designing products to meet consumer needs.
The design of apps to exploit emotions and habits to keep users engaged.
26
What is the definition of descriptive research?
The process of collecting data through surveys and experiments.
Research that focuses on understanding consumer motivations.
A method of analyzing qualitative data from interviews.
Research that uses large samples and numbers to describe what’s happening.
27
What is the definition of perception in consumer behavior?
How consumers select, organize, and interpret sensory information.
The way consumers decide on a product based on price.
The method of tracking consumer behavior online.
The emotional response consumers have to a brand.
28
What is the definition of lifetime value in marketing?
It assesses the loyalty of customers to a brand over time.
It estimates how much profit a single customer will bring in over decades.
It calculates the average revenue per transaction.
It measures the total sales generated by a customer in a year.
29
What are the key consumer-behavior metrics?
Brand Knowledge, Attitude,Intentions, Purchase Habits, Customer Loya
Sales Figures, Market Share, Brand Recognition, Customer Feedback.
Click-Through Rate, Conversion Rate, Cost-per-Order, Return on Investment.
Customer Acquisition, Retention, Engagement, Satisfaction.
30
What is the definition of market-basket analysis?
Looking at which products people buy together
The process of analyzing customer demographics.
A method of tracking customer purchases over time.
The technique of comparing prices across different retailers.
31
What is the definition of anticipatory shipping?
Amazon’s analyzing past orders to start packing items before you 'buy.'
A strategy for reducing shipping costs by consolidating orders.
A technique for improving delivery times by using drones.
A method of predicting customer preferences based on browsing history.
32
What is the definition of big data?
The flood of structured and unstructured information.
The process of analyzing data to find trends and patterns.
The total number of data points collected by a company.
The average amount of data generated by a single user.
33
What is the definition of customer relationship management (CRM)?
A method of managing customer complaints and feedback.
The process of acquiring new customers through marketing campaigns.
Tracking what each customer does and likes to tailor offers to them.
A strategy for increasing sales through upselling and cross-selling.
34
What is the role of oxytocin in consumer behavior?
It drives goal-oriented behavior and reinforces purchase actions.
It regulates mood stability and well-being after outcomes.
It strengthens social connections, trust, and empathy.
It increases stress in uncertain situations.
35
How would you balance personalization with privacy in a new mobile app?
By ensuring transparency and obtaining consent for data collection.
By collecting as much data as possible without informing users.
By ignoring privacy concerns to enhance user experience.
By using only first-party data without any user interaction.
36
What is the definition of customer satisfaction?
The average rating given by customers after a purchase.
The total number of purchases made by a customer.
How happy customers are with your service or product.
The percentage of customers who return to buy again.
37
What is the definition of click-through rate (CTR)?
The total number of impressions your ad received.
The average time users spend on your website after clicking an ad.
The share of people who saw your ad and actually clicked on it.
The percentage of users who completed a purchase after clicking an ad.
38
What is the definition of exploratory methods in research?
Methods for evaluating the effectiveness of marketing campaigns.
in-depth interviews or observations.
Strategies for conducting surveys and collecting data.
Techniques used to analyze large data sets for trends.
39
What is the definition of online panels and surveys?
Companies post questionnaires on their social channels
A technique for evaluating marketing strategies.
The process of analyzing customer demographics.
A method of tracking customer purchases over time.
40
What are the five steps of a high-involvement purchase?
Need, Want, Buy, Use, Dispose.
Awareness, Interest, Desire, Action, Satisfaction.
Problem Search, Alternatives, Purchase Decision, Postpurchase Behavior.
Research, Comparison, Decision, Purchase, Feedback.
41
What is the role of dopamine in consumer behavior?
It strengthens social connections and trust.
It increases stress in uncertain situations.
It releases in anticipation of reward and drives goal-oriented behavior.
It regulates mood stability and well-being.

Consumer Behavior and Marketing Ethics Flashcards | StudBud