What is CSR (corporate social responsibility)?

An ethical framework for achieving organizational goals

What does the Triple Bottom Line refer to?

Financial, Environmental & Social

The Sarbanes-Oxley Act (SOX) of 2002 was a result of

Enron and other accounting scandales

In the Effectiveness Theory of measurement, outtakes are

when the audience receives or attends to your message

What is a benefit of a strong reputation?

Employee attraction & retention

Companies are often worried about discussing intangible assets because they

Don't want to give away their trade secrets

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Biz Essentials Study 1

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Questions 12

Answers

1
CSR can support an organization by
Improving investment
All of the above
Strengthening your reputation
Increasing profits
2
Which of these is the most frequently used economic indicator?
Gross Domestic Product
The stock market
Consumer price index
US Bureau of Labor Employment Report
3
How can strong, honest CSR support an organization?
Employee attraction, satisfaction, loyalty & retention
All of the above
Positioning you as a leader
Social good will
4
Why does understanding business essentials matter for communication leaders?
To be able to be part of the strategy team
To be able to speak "the language" of business leaders
All of the above
To earn a seat at the table
5
What is CSR (corporate social responsibility)?
All of the above
A legal requirement of going public
Actions a company takes to ensure profitability for its shareholders
An ethical framework for achieving organizational goals
6
What does the Triple Bottom Line refer to?
Financial, Environmental & Social
Assets, Liabilties & Income
Shareholders, Employees & Consumers
7
The Sarbanes-Oxley Act (SOX) of 2002 was a result of
The Great Recession/Subprime Mortgages and Banks Bailout
The Great Depression/Stock Market Crash
All of the above
Enron and other accounting scandales
8
In the Effectiveness Theory of measurement, outtakes are
when the audience receives or attends to your message
the message you put out
all of the above
establishment or change in audience viewpoint or behavior
9
In the Effectiveness Theory of measurement, what is the highest/most desirable level of result?
Outcome
Outtake
Output
10
What is a benefit of a strong reputation?
Employee attraction & retention
All of the above
Better employee benefits
Lower employee salaries
11
What is a benefit of a strong reputation?
Makes you more attractive to investors
All of the above
Can increase sales
Increases consumer loyalty
12
Companies are often worried about discussing intangible assets because they
Don't really understand what they are
All of the above
Don't want to shareholders to know their true value
Don't want to give away their trade secrets

Biz Essentials Study 1 Flashcards | StudBud