ME 2016 Ch 19 Advertising

Susan heard the ad for a new restaurant in the plaza 10 times a day

Sarah is planning to advertise her business along a major highway & change the message every 6 months

The goal of institutional advertising is to? 

advertising through e-mail

What type of advertisement is shown here?

newspaper ad that includes art, photos, copy and a logo is called

The most costly advertising media.

This type of print advertising has a long life span, it's passed on, and is colorful.

Newspaper is which form of advertising?

This General Motors video is an example of what type of advertising?

Which form of outdoor advertising is the largest?

A disadvantage to this type of print media is declining subscribers.

media cost of exposing 1,000 readers

A form of advertising that uses either email, the web or social media.

giveaways such as pens & calendars

Sarah creates a podcast. She creates

single exposure to an advertising message

Buses, taxis, subway stations, bus stops, etc. are a this type of advertising media?

Newspapers, magazines, direct mail, & outdoor advertising are examples of ___advertising.

What type of advertising is this?

Advertising in a telephone book.

A "shopper" is a type of newspaper

What type of advertising is used in this picture?

All of the following are forms of advertising except:

Sarah wants to promote her landscaping business with a sign she changes four times a year. She would use

ad in Altoona Mirror that creates favorable image for GACTC

What print medium provides longest life span?

agencies, means, or instruments used to convey messages to public

ad appears at top, bottom or side of web page

magazines read for personal pleasure

What is one characteristic of advertising?

22,000 homes saw the new Target ad for the upcoming holiday

Outdoor signs, like billboards, purchased from advertising companies like Newman Signs.

What Is Advertising? 

ad in Altoona Mirror designed to increase ticket sales to Altoona Curve

What group uses direct-mail most effectively?

Institutional advertising seeks to?

What type of advertising is on this bus?