HNC Business end of term quiz

Can an economic factor cause a business to change it's objectives?

A Marketing objective can support a Business to achieve a Strategic business objective?

Which one is part of PEST analysis?

All advertisments work for any target market.

You need to distinguish yourself from top competitors

when evaluating alternatives does fashion come under the technical or social heading?

It is legal to make statements about your products that have been copied from other products.

<p>Which one is not a Belbin Team role</p>

In a focussed strategy is the marketing mix aimed at a specific segment

Organisational objectives are internal or external factors affecting price setting decisions?

By using words such as "new and improved" and "guaranteed" helps attracts more consumers.

By having a short and sweet tagline, it catches the audiences attention.

Can a business activity be selling products or services?

Marketing is a key link between a business and customers?

<p>A SWOT analysis only looks at the internal aspects</p>

Environmental is which price factor affecting decision?

Startling the audience into paying attention is useful if you have alot to say.

External search is where buyers search their memory for information about products

The 4P's are used as action plans when deciding on marketing tactics

Jobber and Fahy had a theory on market segmentation?

Does a marketing detail where the business is 'now' in terms of marketing?

People, Process, Physical Evidence is not usually related to service sectors?

The key to a good advertisement is being memorable.

Market research provides information on the external environment

Product aimed at a specific target market is which coverage strategy?

Which P______  relates to distribution decisions?

Which term is a visual merchandising technique?

The purchase of an item is part of the consumer decision making process?

Is an Evoked set a long or short list of alternative products

<p>What can a business do to help implement their marketing plan?</p>

What other strategy does the marketing strategy feed into?

Does the Finance department manage the recruitment of new staff and employees?

The key aim of promotion is not to establish or build brand awareness?

Aiming offers at your customers is which promotion strategy?

Can a marketing plan be reviewed and restarted at any stage?

<p>Is segmentation at the heart of strategic marketing ?</p>

Advertisers rely on common sense and humour to make their adverts stick.

Does lifestyle belong in the psychographic or behavioural segment

Appearance, attitude, behaviour, skills is physical evidence?

Profit and Growth can be key objectives within a business?