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MRK 2100- Ch. 11 Flashcards | StudBud
MRK 2100- Ch. 11
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The marketing efforts at the first level of the relationship marketing continuum:
A
rely on pricing and other financial incentives.
B
treat the buyers as true business partners while marketing.
C
focus on effective communication and customer service.
D
focus on creating long-term buyer relationships.
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