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Chapter 4: Facebook Marketing Flashcards | StudBud
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Chapter 4: Facebook Marketing
Chapter 4: Facebook Marketing
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StudBud Administration
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Chapter 4 in Stukent Marketing Strategies
Flashcards
10 cards
F
Practice quiz
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Host live
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Questions
10
Answers
1
"More likes & followers" is an example of a solid business strategy goal
True
False
2
In what year did Facebook go public (IPO)?
2010
2016
2012
2014
3
You don't need to take demographics into account to understand your target audience
True
False
4
The relevance score is calculated based on
current events
Previously posted content
Number of subscribers
Anticipated positive & negative feedback
5
Facebook's advertising platform is much less advanced than other social media network's ad platform
True
False
6
This is the simplest, most common form of communication on Facebook
Facebook Stories
Facebook Live
Status Updates
Video
7
Some think Facebook is for older generations, the number of users on the platform for every age group continues to grow
True
False
8
What does CTA stand for?
Create To Accept
Clear Target Audience
Contest Testing Awareness
Call To Action
9
If you're creating amazing content, you don't need to post consisently
False
True
10
What is a custom audience?
Anyone that "likes" your business page
An audience you create based on your specifications
An audience that Facebook creates for you
An audience without demographics
