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SEM Ch. 1 Review Flashcards | StudBud
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SEM Ch. 1 Review
SEM Ch. 1 Review
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Flashcards
31 cards
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Questions
31
Answers
1
The pic shows how a marketer would
market entertainment
market a sport
use sports to market other products
use entertainment to market other products
2
The product for the Siena v.s. UAlbany Basketball game is the
Siena obviously winning
The Game
all of the above
The Ticket
3
The
three elements
of the the marketing mix are product, price, and promotion. True or false?
True
False
4
Shipley immediately orders this shirt after Da Bears are named NFC North champs because...
gross impressions
everyone wants to be associated with a winner
Both A (RED) & C (YELLOW)
timing
5
_____ _______ are the # per, advertisement, game, or show that a product is associated team/celebrity/event
Perfect Timing
New Opportunities
all of the above
Gross Impressions
6
The back of this RPI ticket provides an example of
Both A(red) and C(yellow)
sponsorship of RPI's football program
Promotion for the Recovery Room
Promotion for RPI
7
Entertainment
marketing
is influencing how people choose to spend their time and money on entertainment
True
False
8
______________ involves the location and methods used to make products available to customers
Selling
Target Customer
Place/Distribution
Price
9
Movie traliers are a form of advertisment that should persuade & encourage people to see the movie
No
Yes
10
This is an example of ...
sales promotion
advertising
selling
publicity
11
This pic shows a marketer would
market the actual sport
use entertainment to market another product
use sports to market entertainment
market the entertainment as the product
12
Promotion is used to
all of the following choices
inform customers about your product or service
persuade/encourage customers to buy your product or service
remind customers of your product or service
13
activities & processes for creating/communicating/ delivering/exchanging goods that have value
Gross impressions
Entertainment
Agents
Marketing
14
This video is an example of
pricing methods
marketing information management
new opportunities to create new sports
gross impressions
15
What are demographics?
age & gender
all of the above are example of demograpics
income
common characteristics of a group of people
16
Discretionary income is
What you have left after all your wants have been paid
Both a(red) and c(yellow)
What you have left after necessary expenses have been paid
can be used on sports and entertainment
17
The Walking Dead had high ratings. This success allowed AMC to demand a high price for ads
False
True
18
This pic shows how a marketer would
market the actual sport(s)/sport related product
market entertainment to target customers
use entertainment to market sports
use sports to market other entertainment
19
This is an example of ...
publicity
sales promotion
advertising
selling
20
Market research can be done through the following methods
Focus groups
Product reviews
all of the above
Surveys
21
When Siena wins against UAlbany, their basketball T- Shirt sales increase. This is because of
Product service management
Distribution
Timing
Siena being the best D1 basketball program
22
Factors influencing price include
All of these are correct
demand
COGS (cost of goods sold)
competition
23
Activities like a haunted house/hayride, adventure ropes climbing & mystery rooms are considered...
Traditional Sports
Traditional Entertainment
Experiential Entertainment
Extreme Sports
24
These are examples of ...
selling
publicity
sales promotion
advertising
25
A __________ __________describes how a business blends the
four
marketing elements.
Marketing Mix
Economic Utility
Sports Marketing
Core Standards
26
__________ ____________ is influencing how people choose to spend their time and money on sports.
Sports marketing
Sports entertainment
Personal selling
Target market
27
Marketing info management gathers and uses info about customers to improve business decisions
True
False
28
________ is the amount a customer pays for the product.
price
place
product
promotion
29
This is an example of
selling
advertising
sales promotion
publicity
30
This pic shows how a marketer would
use sports to market entertainment
use sports to market sports related products
market the entertainment as the product
use entertainment to market other products
31
Facebook makes updates and improvements to the app to meet customer needs. This is?
pricing
selling
marketing information management
product service management
