Marketing EOC Review 2016 - Part II

Question 1

An activity that is intangible exchanged directly from producer to consumer&consumed at prod.

Accepted Answer

Service

Question 2

Recognized across the country due to extensive advertising.

Accepted Answer

National Brands

Question 3

Certificates that entitle customers to cash discounts on goods or services

Accepted Answer

Coupons

Question 4

Ads placed on web pages, including banners, skyscrapers, buttons linked, pop-ups, etc.

Accepted Answer

Online Media

Question 5

Radio and television are both examples of broadcasting media.

Accepted Answer

True

Question 6

The process in which a person or group evokes a shared or common meaning to another person

Accepted Answer

Communication

Question 7

A form listing the variety, quantity, and prices of products ordered

Accepted Answer

Purchase Order

Question 8

All marketing activities, other that personal selling, advertising, and publicity

Accepted Answer

Sales Promotion

Question 9

A catchy phrase or words that identify a product or company

Accepted Answer

Slogan

Question 10

Any object or service that increases utility, directly or indirectly

Accepted Answer

Good

Question 11

Any form of communication a business used to inform, persuade, or remind people about products

Accepted Answer

Promotion

Question 12

Medium through which a message is transmitted.

Accepted Answer

Channel

Question 13

When two companies form an alliance to work together, creating marketing synergy.

Accepted Answer

Co-branding

Question 14

A low price made to increase the quantity sold of a product by emphasizing value

Accepted Answer

Penetration Price

Question 15

Company that assists with distribution activities between businesses

Accepted Answer

Wholesaler

Question 16

Create and manage contracts between the owner of a brand or individual who wants to use brand

Accepted Answer

Brand Licensing

Question 17

The assortment of products maintained by a business.

Accepted Answer

Inventory

Question 18

The selling message of a written advertisement

Accepted Answer

Copy

Question 19

Product identity.

Accepted Answer

Branding

Question 20

Inexpensive useful items with an advertiser's name printed on them are called what?

Accepted Answer

Specialty Media

Question 21

Path a product takes from producer or manufacturer to final user

Accepted Answer

Channel of Distribution

Question 22

Paid form of non-personal presentation and promo or ideas, goods, or services by sponsor

Accepted Answer

Advertising

Question 23

A photograph, drawing, or other graphic elements used in an ad is called an illustration.

Accepted Answer

True

Question 24

The actual amount customers pay and the methods of increasing the value of the product to cust.

Accepted Answer

Price

Question 25

Someone who promotes or exchanges goods or services for money

Accepted Answer

Vendors

Question 26

Means or instruments used to convey advertising messages

Accepted Answer

Advertising Media

Question 27

Visual identification of a particular brand, merchandise, or advertiser

Accepted Answer

Trade Character

Question 28

Starts the conversation on a personal basis with pleasant and positive comments from salesman

Accepted Answer

Approach

Question 29

Goods and services, both of which have monetary value and satisfy customer's needs/wants

Accepted Answer

Product

Question 30

The part of the brand that is the symbol or design.

Accepted Answer

Brand Mark

Question 31

The agencies, means, or instruments used to convey messages

Accepted Answer

Media

Question 32

The portion of the total market potential that each company expects in relation to competitors

Accepted Answer

Market Share

Question 33

A type of sales promotion in which higher priced products are earned and given away

Accepted Answer

Incentives

Question 34

The message is what is being communicated

Accepted Answer

True

Question 35

The effort to reach consumers by generating positive publicity

Accepted Answer

Public Relations

Question 36

A type of sales promotion that involves a brand name product in a movie or TV show

Accepted Answer

Product Placement

Question 37

The receiver's response to the message

Accepted Answer

Feedback

Question 38

A phrase that attracts the reader's attention to a particular product or service

Accepted Answer

Headline

Question 39

A personalized presentation of the features of the product in a way that emphasizes th benefits

Accepted Answer

Demonstration

Question 40

An amount added to the cost of a product to determine the selling price

Accepted Answer

Markup

Question 41

Allows customers to negotiate price within a price range.

Accepted Answer

Flexible Pricing

Question 42

An itemized billing statement with terms of payment for the order

Accepted Answer

Invoice

Question 43

Net sales minus the cost of goods and services sold.

Accepted Answer

Gross Profit

Question 44

Goods or series are sold indirectly, through one or more intermediaries.

Accepted Answer

Indirect Distribution

Question 45

A special kind of public relations, that involves placing positive information about a business

Accepted Answer

Publicity

Question 46

Refers to any activity designed to create goodwill toward a business

Accepted Answer

Public Relations

Question 47

The legal protection of the words or symbols for use by a company.

Accepted Answer

Trademark

Question 48

The person or persons to whom the message is directed

Accepted Answer

Receiver

Question 49

A completed listing of all the merchandise received in the shipment and its condition

Accepted Answer

Receiving Record

Question 50

The difference between selling price, costs and operating expenses associated with product sold

Accepted Answer

Net Profit

Question 51

The process by which the receiver interprets the transmitted language and symbols

Accepted Answer

Decoding

Question 52

A firm marketing products under it's own name and that of a reseller

Accepted Answer

Mixed Branding

Question 53

A pricing strategy when a marketer sets a high price for a product or service then lowers price

Accepted Answer

Price Skimming

Question 54

Newspapers, magazines, direct-mail pieces, signs, and billboards are all examples

Accepted Answer

Print Media

Question 55

Marketing strategy when a firm marketing a product uses the same brand name in a diff. product

Accepted Answer

Branding Extension

Question 56

An activity or material that offers consumers a direct incentive to buy a product or service

Accepted Answer

Sales Promotion

Question 57

A tax based on the cost of the item purchased and collected directly from the buyer

Accepted Answer

Sales Tax

Question 58

Reductions in a price given to the customer in exchange for performing certain marketing act.

Accepted Answer

Discounts

Question 59

Goods or services are sold by the producer directly to the final user; no intermediaries

Accepted Answer

Direct Distribution

Question 60

The final business organization in an indirect channel of distribution for consumer products.

Accepted Answer

Retailer

Question 61

A unique name, symbol, or design that identifies a product, service, or company.

Accepted Answer

Brand

Question 62

Distribution is the locations and methods used to make the product available to customers.

Accepted Answer

True

Question 63

When the sender converts an idea into a message that the receiver can understand

Accepted Answer

Encoding

Question 64

Channel members that help move products from the producer or manufacturer to the final user

Accepted Answer

Intermediaries

Marketing EOC Review 2016 - Part II

Questions 78

Marketing EOC Review 2016 - Part II

Questions 78