When should sport/event organizers consider hiring a promotional agency?

If a large event is scheduled in many cities over time

The main characteristic of a full-service advertising agency is that it

does not limit its services to promotion.

One of the benefits to a business of using an advertising agency is that the

agency has an objective view of the marketplace.

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SEM II 2.08-2.09

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Answers

1
When should sport/event organizers consider hiring a promotional agency?
hiring additional personnel to oversee promotional efforts
Before corporate sponsors have been secured
If a large event is scheduled in many cities over time
After a small event has established a positive reputation
2
One reason why many businesses contract with advertising agencies is to obtain
free publicity.
copywriting services.
operational advice.
marketing strategies.
3
Marketers develop&publish a promo calendar of events in order to use the calendar as a(n)
advertising tool.
operating system.
pricing document.
policy guide.
4
The main characteristic of a full-service advertising agency is that it
specializes in buying media time and space.
specializes in providing creative services.
does not provide services to individuals.
does not limit its services to promotion.
5
A characteristic of a full-service advertising agency is that it contains a
printing facility.
creative department.
television studio
talent agency.
6
What is the primary factor that marketers must consider when allocating funds2the promo budget
Inventory levels
Organization's size
Promotional mix
Corporate accounting system
7
Businesses coordinate a variety of promo activities like advertising, special events in order 2
spread out promotional funds.
keep employees occupied.
reach a large audience.
maintain appearances.
8
What will a business lose if it fails2inform its employees about goods&services being promoted
Credit
sales
basics
image
9
A business coordinates its advertising, visual merchandising, and special events in order to
attract customers.
develop policies.
forecast sales.
improve relations.
10
A guideline 2 follow when preparing promo. budgets is 2 keep them flexible because they are
forecasts.
objectives.
techniques.
concepts.
11
Which is a factor that businesses often consider when selecting advertising agencies:
Accounting system
Performance record
Work environment
Staff organization
12
One of the benefits to a business of using an advertising agency is that the
business can promote its products less expensively.
agency may represent one of the business's competitors.
agency has an objective view of the marketplace.
business will not need to prepare a promotional budget.

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